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To: Bruce Cullen who wrote (2454)2/19/1998 10:50:00 AM
From: Jody Sherman  Read Replies (1) | Respond to of 9343
 
This is the same thing that Tim Koogle (CEO of Yahoo) says when he positions Yahoo. The "media company" moniker and strategy hasn't hurt YHOO's price or position. Perhaps he is attempting to look more like a Yahoo and less like an outsider among the search engines. LCOS, XCIT, and YHOO have significantly higher valuations and all position themselves as "media companies."