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To: I Am John Galt who wrote (768)2/22/1998 1:52:00 PM
From: lloyd bashaw  Respond to of 18444
 
Internet Advertising News for Professionals

internetnews.com

An excerpt from one on the archive files...>>Digital Equipment Corp. said its AltaVista Search Service reported advertising revenue on the AltaVista site increased 267% in 1997, including 41% growth in the last quarter.

The site now delivers 32 million page views per day to 18 million individual Internet users worldwide, Digital said.

The Maynard, MA-based company also outlined plans to expand AltaVista with new content and e-commerce capabilities.

Said Bob Hult, vice president and general manager of AltaVista: "We believe our recent investments in technology, our continuing improvements in AltaVista's content organization and search results, and the significant contributions of our advertising partner, DoubleClick Inc., have been the foundation for our success in this dynamic market.