To: shortlong2 who wrote (8694 ) 2/23/1998 2:03:00 AM From: HerbVic Respond to of 213173
Re: NC has not yet been blooded, and the concept might fail for Apple as dirt cheap Wintel NCs are arriving in hordes, and even they might also flop, along with the web TVs that are flopping as we speak. Bad-news-Bill does have a point. Apple went into the mass merchandisers with a cheap Performa line and got hurt. While this is a new market today, the 'cheap' computer as a big profit maker has yet to be proven. To profit on the 'cheap' requires huge volume. TV sets can sell into that successfully because their use is as passive entertainment devices. Computers require a more active interest from the consumer, and as such have more limited appeal. It will be interesting to see how quickly the market becomes saturated with these cheap boxes. If Apple enters the Frey with an NC thin client and server package, there will have to be something very compelling in the package to get a sizable market interest. That could be in the form of Apple [logo] colored boxes in the server OS that reaches across multiple OS boundaries [Rhapsody]. The Oracle/IBM tie in could make it really attractive on Main Street. I can hear the salesman now. "Yup, you got yer Unix... you got yer '95 and NT... yer OS2... and oh yeah... the Macintosh OS is supported too." "They can't all be working at the same time!" "Yes they can." "How?" "Boxes. See each NC is really a thin client computer running software in colored boxes." "Emulation?" "Nope." "Boxes." "Yup! It's fast." "How?" "Display Postscript, mainly." "And you can replace all 1200 crash monsters for around $600 each?" "$650 with the Apple Onsite support package. But the servers are more." "How many servers do I need?" "Well... Depends on the network traffic. The more servers the faster the network. It's completely scalable." "And we won't have to give up any of our existing software?" "Well... there is that Amiga issue you brought up." "At todays prices, the old equipment just might buy the new, if I get on board ahead of the depreciation curve." Oops! Got carried away dreaming there. It's technically feasible. It's do-able. Will Apple execute? Time will tell. Bill's minions are being herded into the mass merchandising corner. The unwary consumers are buying yesterday's repackaged goods. Bandwidth is at an all time high and growing. It's time for the lake to turn over. Bottom to top. Top to bottom. Takes about 3 years. Should start this year. That puts us in mid 2001. If you don't see it yet, you will. Good hunting, HerbVic