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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: jwk who wrote (48617)	2/23/1998 9:31:00 AM
From: sheila rothstein	Read Replies (1) \| Respond to of 58324

To jwk and Rocky, Remember those gorgeous gals at the photography conference in New Orleans, they were there to entice the CEO's of the OEMS to endorse the Clik!. (KE's marketing strategy.) Sexual images sell anything; jeans,cigarettes, auto's, Cliks, brokerage firms. SR

To: jwk who wrote (48617)	2/23/1998 11:39:00 AM
From: Rocky Reid	Read Replies (1) \| Respond to of 58324

>>Keep beating the oem drum if you wish, but there is a strong possibility that IOM will try and use the same old consumer pull marketing strategy that worked so well in getting Zip oem's.<< Iomega's choice to introduce Vapor! as an external unit has been a forced decision due to lack of OEM's. The evidence for this is clear. Iomega would have already come out with the No.hand if they could have lined up just ONE company that wanted it. NOT ONE did. So, back to the drawing board. Iomega has recently changed strategy to try and create demand for Vapor! by selling it as an external unit first. One can be assured that this was not the decision Iomega would have liked to have made. To avoid scrapping the project altogether (as well as the embarrassing amount of R&D $$$ that went into it), Iomega has decided to try and save face and bring Vapor! to the market on its own, even with no OEM's. But, as I said before, I would not rule out an Iomega decision to sell Vapor! at a loss to, or even for free to any initial OEM's just to avoid the embarrassment of having only "endorsements," and not any Kodak's or 3Coms's in their pocket. Iomega could then test the Vapor! disc tie ratio numbers to see if they make up for the loss on the drives. Your Zip comparison is flawed. When Zip was introduced, it was priced right and fit its niche role well. It was relatively small, and didn't take up much space space compared to the size of the computer. The same cannot be said of Vapor!. Vapor! has every indication of nearly doubling the size of the small devices it's supposed to work with. A camera that fits in your shirt pocket now will not with a Vapor! parasite attached. Zip has now peaked with an inclusion rate of about 5% of new computers. This rate of inclusion however, has made it a sales success. Can 5% inclusion with digital cameras make up for all of the R&D, marketing, and general hassle of bringing this little battery and revenue drainer to market? I don't think so. If I were an Iomaniac, I would be prepared to not include Vapor! in the profit column for a long while after its oft-delayed release-- if ever. Besides, 40MB seems rather small. The new IBM announcement into the portable storage market is calling for 500MB!