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To: J.S. who wrote (29837)	2/23/1998 9:33:00 AM
From: .com	Read Replies (2) \| Respond to of 50808

Monday February 23, 8:18 am Eastern Time Company Press Release DiviCom MediaView MV40 Encoder Delivers Increased Channel Count and Improved Video Quality Unique Architecture Enables Dual-Pass MPEG-2 Encoding and Lookahead Technology for Unsurpassed Performance MILPITAS, Calif.--(BUSINESS WIRE)--Feb. 23, 1998--DiviCom Inc. (NASDAQ:CUBE - news), a leading provider of digital video networking solutions, today set a new standard in MPEG-2 encoding with the introduction of the MediaView MV40(TM) program encoder. Based on the powerful MPEG-2 DVxpert platform by C-Cube Microsystems, the MV40 was designed to optimize transmission bandwidth for broadcasters, satellite operators, cable providers, wireless cable operators, and telecommunications services providers. The introduction of the MV40 encoder marks a significant break from previous program encoder solutions with DiviTrack(TM), its innovative ''lookahead'' capability. The design of the MV40 harnesses the power of two complete compression silicon ''engines'' to first analyze program data, then use the data to perform a similar, yet more refined encoding operation. DiviTrack Statistical Multiplexing The lookahead capability enables the MV40 encoder to maintain picture quality at extremely low bit rates, offering television service providers more flexibility in allocating program bandwidth. Using DiviTrack statistical multiplexing, service providers can offer more channels of programming while maintaining the same video quality or increase the video quality of their existing channels. ''Our customers will have the capability to save money by using the DiviTrack feature of the MV40 encoder to increase the efficiency of their transmission bandwidth or increase their revenue streams by offering more channels of programming over the same amount of bandwidth,'' said Tom Lookabaugh, president of DiviCom Inc. ''Our dual-pass approach to encoding does more than simply predict the future. We believe that the MV40 compression system provides the most precise encoding -- and thus the finest picture quality -- of any commercially available MPEG-2 program encoder.'' The MV40 compression engine is part of the fourth-generation MediaView encoder family from DiviCom and can easily be integrated with other DiviCom digital video networks. MV40 Encoder Benefits Television service providers can save time and money while enhancing revenues by using the following key capabilities of the MV40: -- Optimization of transmission bandwidth -- Increase the number of program channels while maintaining the same video quality -- Easily integrate into standards-based environments MV40 Encoder Features The MV40 meets current broadcast requirements, with an eye toward the future with the following key features: -- Dual-pass lookahead variable bit rate encoding (DiviTrack) -- Adaptive video pre-processing and noise reduction -- Switchable 4:2:0 and 4:2:2 formats -- DVB and ATSC compliance -- High quality PAL and NTSC decoding -- Space-saving, one-rack unit chassis DiviCom will demonstrate the MV40 with DiviTrack statistical multiplexing at the National Association of Broadcasters convention, April 6-9, in Las Vegas, Nev., booth S3568. DiviCom Inc. DiviCom develops and integrates products that make digital video networking possible. Products include audio/video encoding and decoding systems, and integration consulting and implementation services. Based on the MPEG-2, DVB and ATSC international standards, DiviCom's products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. DiviCom is a wholly-owned subsidiary of C-Cube Microsystems Inc. (NASDAQ:CUBE - news), and both companies are based in Milpitas, Calif. C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and convergence markets. DiviCom can be reached by phone at +1-408/944-6700, by fax at +1-408/944-6705, or via the World Wide Web at divi.com. Note to Editors: DiviCom, MediaView and DiviTrack are trademarks or registered trademarks of DiviCom Inc. All other trademarks are the property of their respective owners.