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To: Tony Viola who wrote (10089)2/23/1998 4:50:00 PM
From: shane forbes  Respond to of 25814
 
Yes that's the inevitable conclusion but that's the scary part I did not want to hear about. After all LSI is high end, CoreWare da da da...

I think the implication (in as much as I don't quite like to admit this) is that they are taking a thrashing on unit pricing. Since I hope that their higher end stuff is not seeing as much pricing pressure as the lower-end stuff, the natural conclusion is that they are getting seriously thumped on the lower end stuff.

I think it may actually be worse than even the above suggests since there likely is an increase in units shipped.

In numbers:

Let's say Base Pricing is:
10 units at $150.

Now add in price erosion:
10 units at $130

Now price erosion + unit demand acceleration:
12 units at $130.
'
'
'
Put it all together:

Base: $15/unit
Price Erosion only: $13/unit
Price Erosion + Unit demand Acceleration: $11/unit.
Now assume that the pricing pressure is only on the high end then the lower end pricing will show even greater pricing pressures on a % basis since the above is an indication of the company average - high and low end. High thus would show a decrease lower than 25% (so say 15%) and lower end would show a greater decrease than 25% (so say 35%).

(Remember though that all of the above numbers are all pretty much bogus. Purely for illustrative purposes.)

Thus a triple whammy...

Serious price erosion and never never a good thing. The unit demand increases which I really hope has not reached a climactic point yet is not balancing the per unit price erosion.



To: Tony Viola who wrote (10089)2/24/1998 1:24:00 AM
From: shane forbes  Read Replies (1) | Respond to of 25814
 
Intel looks like it is serious about Information Appliances etc:
techweb.cmp.com
(licenses StrongARM chip)