To: Daniel W. Koehler who wrote (36102 ) 2/23/1998 7:25:00 PM From: Glenn D. Rudolph Read Replies (2) | Respond to of 61433
CNBC Issues Warning to Web Sites PR Newswire - February 23, 1998 17:52 %ENT %MLM %FIN V%PRN P%PRN NEW YORK, Feb. 23 /PRNewswire/ -- Minutes after Bill Griffeth, host of CNBC's "POWER LUNCH," listed his favorite hot new business website, Equitytrader.com's server slowed to a crawl. The interactive website, designed to help traders and investors assess the current potential of stockholdings, logged 3,600 hits per second. "I always knew we had that kind of power," said CNBC's Griffeth of the surge in users. "When we launched this new 'cool website' feature during 'Power Lunch,' we urged the websites we selected to be ready for numerous hits. I don't think they knew exactly what to expect." John Bollinger, Equitytrader.com's President says, "When Bill Griffeth called to say Equitytrader.com was going to be featured on 'Power Lunch,' I thought we were ready -- little did I realize the actual level of demand that Bill's segment would generate. Since the segment aired on Wednesday at 1:OO PM, ET, we have responded by tripling the memory and adding another processor but we're still not able to keep up with the demand, though we expect to be able to do so shortly." CNBC plans to continue its new feature, but with a little more warning. "This is the perfect vehicle for CNBC's viewers," said Griffeth. "They tend to be people who like to do their own research, take control of their own portfolio and these types of websites provide them with the tools they need. Our research shows that a growing number of CNBC viewers have a TV and a computer sitting side by side in their office or home. It's clear the moment we mention these websites people jump on the computers." CNBC's "Power Lunch" airs weekdays from 12:00n - 2:00pm. The program provides a fast-paced diet of financial and business news, including interviews with CEOs, management consultants and other leading observers and opinion makers. CNBC is the world leader in business news offering news programming during the day, and broad-based news, talk and entertainment programming during prime time. Weekends on the network feature talk and entertainment programming. Available in more than 160 million homes worldwide, CNBC is owned by NBC. For more information about CNBC and its programming, Internet users can log on to CNBC at cnbc.com . SOURCE CNBC /CONTACT: Martine Charles of CNBC, 201-346-6632/ /Web site: cnbc.com