Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : CRUS, good buy? -- Ignore unavailable to you. Want to Upgrade?

To: Big Dog who wrote (5136)	2/24/1998 9:41:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 8193

Cirrus Logic Introduces Industry's First 96kHz Digital Audio Transmitters and Receivers for Professional Audio and Consumer DVD Audio Markets Business Wire - February 24, 1998 06:14 AUSTIN, Texas--(BUSINESS WIRE)--Feb. 24, 1998-- New Crystal Receivers And Transmitters Are Pin Compatible With First Generation Predecessors, Ensuring Customers An Easy Upgrade To 96kHz The Crystal Semiconductor Products Division of Cirrus Logic Inc. (NASDAQ:CRUS) today announced the availability of the industry's first digital audio transmitters and receivers designed to support the emerging 96kHz digital audio sampling rate. The new mixed signal receivers (CS8413 and CS8414) and transmitters (CS8403A and CS8404A) are targeted at both the professional audio and consumer DVD audio markets, where 96kHz sample rates have emerged to improve sound quality. The new chip solutions support transmission of digital audio signals to industry standard formats, specifically the Sony/Philips Digital Interface Format (S/PDIF) for consumer applications and the Audio Engineering Society/European Broadcast Union (AES/EBU) format for professional applications. Each chip is pin compatible with its 48kHz predecessor, enabling an easy OEM upgrade to 96kHz without any hardware redesign. "Crystal digital audio receivers have become the professional audio industry's standard due to a unique low jitter phase locked loop design," said John Paulos, vice president of Crystal audio products. "We are pleased to offer our customers with an easy pin-compatible migration path to address the emerging 96kHz digital audio market." Crystal digital audio receivers have earned a reputation for superb sound quality in the professional audio industry. The previous generation CS8411 and CS8412 receivers delivered exceptional quality with a unique low jitter phase locked loop (PLL) design. Clock jitter generates sampling errors during audio playback which degrades the quality of the audio signal, as typically the clock generated from the PLL is the clock source for the audio system D/A converter. The new CS8413 and CS8414 extend this proven, low jitter PLL design to support 96kHz sample rates and preserve superb sound quality. The new chip solutions also integrate the RS422 line driver/receiver functions thereby reducing the board space typically needed for this additional device. Moreover, the new entries support both stand-alone operation and a host mode whereby the user can read or write channel status as well as user and validity data to or from on-chip buffer memory. Pin Compatibility The CS8413/CS8414 receivers and the CS8403A/CS8404A transmitters are pin compatible with the previous generation CS8411/CS8412 and CS8401A/CS8402A respectively. Pricing and Availability The CS8404A and CS8414 are now in volume production. The CS8403A and CS8413 are sampling with production volumes available in the second calendar quarter of 1998. The CS8403A and CS8404A transmitters are priced respectively at $12.30 and $8.80 each in 1000 piece quantities. The CS8413 and CS8414 receivers are priced respectively at $14.80 and $10.60 each in 1000 piece quantities. Crystal Semiconductor Products Division The Crystal Semiconductor Products Division of Cirrus Logic designs, manufactures, and markets advanced analog and digital integrated circuits for data acquisition, consumer/professional audio and video, and imaging applications. The Crystal brand is recognized for providing high-performance mixed-signal and DSP solutions for consumer and industrial markets. For the latest Crystal product information visit our website at crystal.com. Cirrus Logic Cirrus Logic is a premier supplier of system-level integrated circuits that demand high-performance mixed-signal processing. The company applies its system expertise to enable high-volume applications in data storage, networking, and multimedia for both computing and consumer electronics markets as well as ultra-high-precision data acquisition applications for industrial automation and instrumentation markets. Cirrus Logic news releases may be obtained by fax by dialing 1-800/359-6414, or by dialing 510/249-4200 from outside the United States, or via the Internet on the world wide web at cirrus.com. Note to editors: Cirrus Logic is a registered trademark and Crystal is a trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders. CONTACT: Cirrus Logic Crystal Semiconductor Products Division Jo-Dee Benson, 512/912-3823 jbenson@crystal.cirrus.com or Tom Stein, 512/912-3113 tstein@crystal.cirrus.com or Tsantes & Associates Dean Fisk, 408/369-1500 x35 dfisk@tsantes.com

To: Big Dog who wrote (5136)	2/24/1998 10:29:00 AM
From: Calvin Scott	Read Replies (2) \| Respond to of 8193

Big Dog, I hate to have to chew on your bone ("going to $25/share....guaranteed!") but lets be realistic. It will take more than wishing for this thing to get to twenty let alone 25. It is IMHO that Cirrus remains in a state of "course correction". They are entering a market (PC on a chip) that has untested waters. They do not even have the chip yet. Plus the Mass Storage business remains in flux. In fact, Mass Storage in general is at another stage of technology that will not see sales growth until around this time next year. The markets Cirrus is doing well in currently are not that large. Cirrus will remain a billion dollar company but look for flat to lower revenue in the next couple of quarters. However, I still expect that Cirrus will increase profits going forward with their continuing emphasis on cost control, selective hiring and a far lesser role for Mr. Hackworth. I say let the business guys run the company and the engineers work on their projects. Then and only then will we get to $20 and above! Calvin Scott