More positive news from NETZ this morning:
ZULU-Tek Announces Strong Continued Growth With $39 Million In Total 1997 Revenue,
Exceeding Doubleclick By 22%
ZULU-tek's SOFTBANK Network More Than Doubles in Size, Signs Over 50 Leading National Advertisers in First
120 Days of Operation
EL SEGUNDO, Calif., Feb. 24 /PRNewswire/ -- ZULU-tek, Inc. (OTC Bulletin Board: NETZ - news) which recently acquired a controlling interest in SOFTBANK
Interactive Marketing (www.simweb.com), today announced total 1997 revenue of $39 million, exceeding that of its nearest competitor, DoubleClick's reported
revenues, by 22%.
SOFTBANK Interactive Marketing also announced today that The SOFTBANK Network more than doubled in size, attracting 32 new, quality Web sites as affiliates
in its first 120 days of operation. As a result, The SOFTBANK Network increased the number of available impressions by more than 135 percent. Most recently, four
new Web sites have joined The SOFTBANK Network: National Hockey League, Movie Guide Network, System Optimization and Mental Health. This brings the
total number of affiliates to 53 sites.
Since its launch, more than 50 leading, national advertisers have signed contracts on the Network, including diverse brands such as AT&T, American Stock
Exchange, Disney, Dow Jones, Fuji, First USA, Fischer/Price, GTE, Microsoft, Schwab, Sprint and Toshiba. In recent weeks, American Banker, Bell South,
Beneficial, Intel, Sierra On-Line and United Airlines have also signed Network contracts.
''We are extremely pleased by the market's strong response to The SOFTBANK Network and the Web advertising network category in general,'' said Ted West,
Executive Vice President of Development. ''We believe that the DoubleClick IPO focuses well-deserved attention on the industry -- particularly those high- growth
companies with proven revenue-generating abilities such as ZULU-tek.''
The state-of-the-art ''beyond-the-banner'' products from echoMEDIA Technology, another ZULU-tek subsidiary, are being integrated with the innovative Internet
advertising sales, content sponsorship and promotional offerings available on The SOFTBANK Network. ZULU-tek is positioned to leap-frog the current capabilities
of Internet advertising firms by utilizing this ''beyond-the-banner'' advertising technology to deliver movie-quality Internet ads to each end user. The technology
solves a key industry problem by delivering the appropriate file type to each end user based on modem speed.
SOFTBANK Interactive Marketing, Inc. is a market leader in interactive media sales, providing both media clients and advertisers with results- oriented interactive
marketing solutions. The company is the largest single source of Web impressions in the world and represents many of the Web's most prestigious sites.
Headquartered in Los Angeles, the company also maintains offices in Atlanta, Boston, Chicago, Dallas, London, New York and San Francisco. ZULU-tek, Inc. is
the only vertically integrated Internet company with in-house technical development and support for Internet, CD-ROM, and digital advertising as well as E-commerce
applications. |
