To: E_K_S who wrote (244 ) 6/27/2025 9:18:28 AM From: E_K_S Respond to of 266 Deanna Jurgens' experience as Chief Sales Officer at Bonduelle Americas offers several specific advantages for Armanino Foods (AMNF), particularly in driving their growth strategy:Driving Share Gains in Fresh Business: At Bonduelle Americas, Jurgens led their $650 million fresh business and achieved "largest share gains in five years" through a strategy of customer acquisition, innovation, expansion, and cost management. Armanino Foods produces fresh and frozen Italian specialty foods. Jurgens' proven ability to grow market share in the competitive fresh food sector, which often has shorter shelf lives and different supply chain dynamics than frozen, indicates her capability to adapt to market demands and execute effective sales strategies. This is highly relevant as Armanino aims to broaden its market and build on its tradition.Strategic Development and Execution of Customer-Focused Approaches: Her role at Bonduelle involved leading "the strategic development and execution of a customer-focused and consumer-centric approach to delivering the revenue and profit goals." This means she understands how to translate consumer needs and preferences into actionable sales strategies. For Armanino, which is focused on expanding its market reach and aligning with food and drink consumer trends, this expertise in understanding and responding to customers will be invaluable.Experience with Both Foodservice and Retail Customers: While at Bonduelle, she was responsible for sales, implying interaction with both foodservice (restaurants, institutions) and retail (grocery stores) channels. Armanino Foods supplies products to both foodservice, retail, and industrial markets. Jurgens' ability to navigate and succeed in both of these crucial segments will help Armanino strengthen its presence and expand its customer base across its diverse sales channels.Innovation and Product Expansion: Bonduelle, under her sales leadership, likely emphasized new product introductions and category expansion to drive growth. Armanino Foods is committed to investing in new products and markets that meet evolving consumer needs. Jurgens' experience in integrating innovation into sales strategies will be crucial for Armanino's new product development and market diversification.Profitability Improvement through Sales Strategy: The fact that she "successfully guided Bonduelle Americas branded business to its largest share gains in five years thereby driving greater profitability" highlights her ability to not just increase sales volume but to do so profitably. This aligns with Armanino's consistent focus on improving operational efficiencies and maintaining a low-cost structure to ensure profitable growth. In essence, her time as Chief Sales Officer at Bonduelle Americas demonstrates a strong command of sales strategy, customer relationship management, market expansion, and profitable growth within the food industry – all of which are directly applicable and beneficial to Armanino Foods' stated goals. ---------------------------------------------- Deanna Jurgens joined Bonduelle Fresh Americas as Chief Sales Officer in December 2022 . She served in that role until her appointment as CEO of Armanino Foods of Distinction, effective May 12, 2025. Therefore, she was with Bonduelle Fresh Americas for approximately 2 years and 5 months .