SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Naggrachi who wrote (48765)2/24/1998 11:47:00 PM
From: Les White  Read Replies (1) | Respond to of 58324
 
I think we're in for an earnings surprise.

You make some good points, Brendan. I think the analysts are like the generals fighting the last war. They all got burned 4Q97 so they've adjusted down to protect themselves.

Just how do you factor in a $100 mil ad campaign? There must be some pretty big assumptions made as to it's cost effectiveness. They could easily be grossly wrong. What if the $15 mil committed for this quarter is dwarfed by profits from pent up Jazz demand, strong Buzz sales, zips flying off the shelves, and better than expected tie ratios?

Have we seen any credible evidence that this is not happening?

Les



To: Naggrachi who wrote (48765)2/24/1998 11:59:00 PM
From: snchung  Respond to of 58324
 
Hi Niggerochi! only .14 to .15 for this Q? that's all? I thing must be more than .15, last year IOM made around 105M net income and KE staff's forecast to spend 100M ad this year. You thing they are don't know how to do business ? dead wrong ,i thing they must have on there hand a ton of backlog and very strong order for this year. For IOM rev 1998 are 2.8B net income: 389M .


HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2026 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News