To: Johnny Canuck who wrote (66101 ) 9/26/2025 3:30:20 AM From: Johnny Canuck Respond to of 67640 Interesting in that it reinforces the idea that META is significantly behind in the AI race. >>>>> Summarize: seekingalpha.com Meta Platforms, Inc. META · NASDAQ · US$748.91 1.54% Sep 25, 4:00 PM EDT US$748.12 0.11% Sep 25, 7:59 PM -US$11.75 1.54% Prev Close $760.66 52W Range $479.80 - $796.25 Market Cap $1.88T Open $753.45 P/E Ratio 27.19 Dividend Yield 0.277% Day Range $744.55 - $756.77 Volume 11M EPS $27.54 Meta Platforms is in active discussions with Google about integrating Google’s Gemini artificial intelligence models to improve the precision and effectiveness of ad targeting across Meta’s platforms, including Facebook and Instagram. The talks center around leveraging Google’s Gemini and open-source Gemma models, potentially fine-tuning them with Meta’s advertising data to achieve up to a 50% increase in ad targeting accuracy. This move signifies Meta's strategic shift towards external AI solutions to bolster its position in the competitive digital advertising market, as the company has faced persistent challenges scaling its own AI capabilities despite significant investment. Key PointsMeta and Google’s discussions are at an exploratory stage and may not result in a formal partnership. Meta employees have proposed enhancing Gemini and Gemma models with proprietary ad data for improved relevance and effectiveness in ad placements. The potential collaboration could set new industry standards for personalized ads in digital marketing, intensifying the role of AI in advertising. This development reflects increasing competition and innovation in the AI-driven advertising sector among major tech firms. Both Meta and Google have made significant recent investments in AI, aiming to fuel growth in their advertising operations. Industry ImpactThe integration of advanced AI models like Gemini into Meta's ad infrastructure could deliver more personalized, targeted advertising experiences and inspire further AI adoption across the digital marketing industry. The outcome may have substantial effects on Meta’s revenue and competitiveness, as well as set a precedent for cross-company AI partnerships in advertising.