To: Johnny Canuck who wrote (67080 ) 10/22/2025 10:10:26 AM From: Johnny Canuck Respond to of 67754 Telecom AT&T tops subscriber estimates as bundled plans, iPhone promotions lift sales Published Wed, Oct 22 20256:42 AM EDT WATCH LIVE In this article Follow your favorite stocksCREATE FREE ACCOUNT Sign with logo on facade of AT&T retail store, Walnut Creek, California, August 25, 2025. Smith Collection/gado | Archive Photos | Getty Images AT&T added more wireless subscribers than expected in the third quarter on Wednesday, as bundled plans and heavy promotions around the latest iPhone launch helped it attract more customers in a fiercely competitive market. The quarter ended September is a critical period for U.S. wireless carriers, with competition peaking around Apple’s annual iPhone launch. Like all other carriers, AT&T has also rolled out lucrative promotions for the iPhone 17 series to lock in new subscribers and encourage existing users to upgrade to pricier plans. It added 405,000 monthly bill-paying wireless subscribers, compared to expectations for 334,100 additions, according to FactSet. By packaging wireless and fiber broadband services together for a discount, AT&T has encouraged more customers to take multiple offerings and reduce customer exits. More than 41% of fiber households have also opted for mobile plans. Investor focus has also been on the company’s recent strategic moves to bolster its network capabilities. AT&T recently announced a landmark $23 billion deal to acquire wireless spectrum licenses from EchoStar. Equipment revenue in the third quarter grew 6.1%, pushed by stronger phone sales. Operating costs in the mobility unit rose 3.8%, driven by higher expenses from selling more and pricier phones and increased spending on marketing and promotions. Revenue from its business wireline unit fell 7.8% in the quarter, hurt by declines in legacy voice and data services. On an adjusted basis, AT&T earned 54 cents per share, largely in line with estimates, according to LSEG data. Total third-quarter revenue stood at $30.7 billion, missing estimates of $30.87 billion. In this article Follow your favorite stocksCREATE FREE ACCOUNT WATCH LIVESTREAM Prefer to Listen? NOW Squawk on the Street UP NEXT Money Movers News TipsGot a confidential news tip? We want to hear from you. Get In Touch CNBC NewslettersSign up for free newsletters and get more CNBC delivered to your inbox Sign Up Now Get this delivered to your inbox, and more info about our products and services. Advertise With Us Please Contact Us © 2025 CNBC LLC. All Rights Reserved. A Division of NBCUniversal Data is a real-time snapshot *Data is delayed at least 15 minutes. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Market Data Terms of Use and Disclaimers Data also provided by