To: djane who wrote (36483 ) 2/26/1998 5:04:00 AM From: djane Read Replies (1) | Respond to of 61433
Internet Growth Could Hurt Service Providers (02/25/98; 5:26 p.m. EST) By Andrew Craig, TechWeb techweb.com Internet service providers and telecom carriers are concerned their profit margins will be squeezed by having to cope with a demand for Internet bandwidth which is increasing at a much greater rate than revenue. Bandwidth demand is growing by about 1,000 percent per year, while revenues of Internet service providers (ISPs) are growing at a much slower pace, according to senior officials of leading ISPs speaking at the Internet Service Provision '98 conference in Amsterdam Wednesday. The competitive nature of the ISP market forces low prices onto suppliers and makes it difficult for them to pass the cost of new equipment and more leased bandwidth onto their customers, said speakers. No technology in history has grown as fast as the Internet, said John Sidgmore, chief executive officer at UUnet, one of the world's biggest commercial ISPs. "Internet bandwidth demand is expanding by 10 times each year. This is presenting a scaling challenge that we've never found before," said Sidgmore. But revenue from Internet services provision is not growing at the same rate, said Steven von Rump, vice president of business markets at telecom provider MCI. "There is a widening gap between traffic and revenue, and it is becoming more and more of a challenge for ISPs to fill that gap," said von Rump. Rather than just boosting bandwidth to meet increasing demand, service providers and telcos are looking at alternative ways to reduce bandwidth congestion, said conference speakers. One way is to use data storage devices to cache copies of large, frequently accessed files within the ISP's network. This way, large files do not have to travel across the Internet from the source every time they are downloaded, but just from the ISP to the subscriber. Storing files locally using caching servers will help to reduce Internet congestion, said Paolo D'Andrea, marketing director at Italian telecom carrier and ISP Telecom Italia. "We're thinking about using caching, because bandwidth demand is increasing but revenue is not increasing," said D'Andrea. "Every time we add 2 megabytes to our customers' leased lines to the Internet, it is immediately saturated by more traffic. So we're thinking about making leased-line customers pay on a usage basis," he said. Another way of reducing Internet congestion and easing the demand for bandwidth is by installing private connections between ISP servers, a process known as "peering." Peering lets traffic from one ISP pass directly to customers of another provider with a peering arrangement and bypasses the main Internet gateways, where most congestion occurs. Peering has been criticized for shutting off sections of the Internet and going against the "Internet vision," said von Rump. But, he said, such criticism is ill-founded. "From a user point of view, individual or corporate, the connection is still the same. There is no change in the vision of the Internet, but it provides a means to reduce cost and improve the quality of transmission across the Internet," he said. Search Archives Related Stories: Fatter Pipes Needed To Keep Internet Smoking Rivalry In ISP Market Heats Up = Link to our tech encyclopedia for more info.