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Technology Stocks : NTN Communications, worth 185 million? -- Ignore unavailable to you. Want to Upgrade?

To: dwight vickers who wrote (2077)	2/26/1998 9:07:00 AM
From: Susan Saline	Read Replies (1) \| Respond to of 2985

Thursday February 26, 8:02 am Eastern Time Company Press Release NTN Expands Field Sales and Marketing Staff to Capture Larger Hospitality Market Share CARLSBAD, Calif.--(BUSINESS WIRE)--Feb. 26, 1998--NTN Communications (AMEX:NTN - news) today announced that the restructuring of its field organization in the hospitality marketplace is complete. NTN doubled its field marketing and sales staff nationwide in order to expand the company's subscriber base and enhance customer support. The NTN Network, the core business division of NTN Communications, transforms sport bars, restaurants and hotels into interactive entertainment destinations with live trivia and sports-related games designed to increase the venue's profit revenue. ''NTN has fundamentally changed and restructured its field operations to position the company's hospitality division for significant growth in our top 20 markets,'' said V. Tyrone Lam, vice president and general manager of the NTN Network. ''We have separated our sales and marketing functions to both increase our sales efforts and better support our existing subscriber base. Our best sales lead is a satisfied customer.'' Lam added, ''Our research has shown that when NTN reaches a critical level of penetration -- as in our top market areas -- we become more of a 'must have' for local restaurants and pubs. The player audience is more aware of NTN's unique interactive games and competitions, which creates demand for our products in the hospitality marketplace.'' To ensure greater control and accountability, the company has divided the U.S. into eight regions plus a national chain account division. NTN has also replaced independent representatives in the top targeted markets with NTN employees who will be directly accountable for growth in that market. According to Lam, the company's regional managers have an average of four years field experience with NTN, and the sales representative each have an average of two years' NTN experience. The addition of field marketing representatives will give NTN subscribers marketing manpower for more support. The field marketing team will also assist in building effective on-premise sponsored promotions such as contests and brand-awareness campaigns, which will add to NTN's advertising revenue. The field marketing representatives will focus on lengthening subscription terms, therefore creating a profitable relationship for both the location and NTN. Lam added that the shift in field operations is at no additional cost to NTN. Because of the concentration of NTN locations in major markets, the company has realized savings with the switch from independent representatives to an employee sales and marketing staff due to economies of scale. NTN Communications, Inc., is a leading producer and programmer of interactive television, online and Internet entertainment. Based in Carlsbad, Calif., the company broadcasts to a variety of delivery platforms 24 hours a day, providing multi-player sports and trivia games. The NTN Network distributes programming to more than 15 million consumers per month throughout North America through hospitality locations such as hotels, bars and restaurants. An additional 11 million users are exposed to NTN through America Online and the Internet. The company's web site is located at www.ntn.com. Note to editors: NTN's nine Regional Managers include: Jerry Schell, Northwest John Khanchandani, Southwest Doug Grady, Mid-Atlantic John Boozer, South Central Sean Hunt, Southeast Steve Seymour, Ohio Valley Maureen DeMarco, Northeast Scott Fink, North Central Jamie Jessell, National Accounts