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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: wallyam who wrote (2462)	2/26/1998 9:40:00 AM
From: buckeye3d	Read Replies (2) \| Respond to of 13953

I knew it! There are people who use E*TRADE and actually like it! WOW! If someone just read this board they would wonder why anyone uses it. Lots of squeeky wheels here folks. We really need to get back to discussing the company and the prospects for its stock. Alex

To: wallyam who wrote (2462)	2/26/1998 9:41:00 AM
From: Scott Stents	Respond to of 13953

Probably why EGRP was down yesterday, as no mention on it: Wednesday February 25, 12:32 pm Eastern Time Company Press Release On-Line Trading Accounted for 17% Of All Retail Trades in 1997 Industry Has Record Year Volumes grow 60% and average commissions fall 54% in 1997, according to report by Piper Jaffray Inc. MINNEAPOLIS--(BUSINESS WIRE)--Feb 25, 1998-- The on-line trading industry generated an average of 153,000 trades per day during the fourth quarter of 1997, up 60 percent from the first quarter of 1997 and 9 percent from the third quarter. For all of 1997, the online trading industry generated an estimated 17 percent of all retail trading activity, more than double the share it accounted for in 1996. At the same time that volumes surged, average commission rates plunged with the average commission charged by the top 10 on-line trading firms dropping by 54 percent from $34.65 in the fourth quarter of 1996 to $15.95 per trade in the last quarter of 1997. These are a few of the findings found in the latest report on the on-line trading industry released today by Bill Burnham, senior research analyst of Electronic Commerce at Piper Jaffray Inc. Other significant findings in the update include: 1998 will witness an increasingly hostile battle between the on-line trading industry and the banking industry as each group seeks to enter the other's business; Charles Schwab & Co. retained its No. 1 position, but saw its market share decrease slightly while Datek, Ameritrade and Waterhouse gained significant share in the quarter; ''Payments for order flow,'' or the kickbacks that brokers receive for directing trades to specific firms, decreased only 3 percent in the quarter due to the lack of new regulations; As customer acquisition costs spiral upwards, firms are likely to de-emphasize mass market advertising in favor of non-traditional marketing approaches; The success of the on-line trading industry is bound to attract increasing regulatory scrutiny in 1998, especially with regards to international customers; On-line trading marketing is splintering into three distinct segments including an entirely new class of market participant called the ''retail trader.'' ''Online trading had a blow-out year in 1997,'' said Burnham. ''With all of the activity around banking services, international expansion and consolidation, it looks like 1998 is going to be another wild year.'' Please contact your Piper Jaffray representative for a copy of Bill Burnham's new on-line trading report. After February 27, you may also call 612/342-8850 for information on how to receive a report.