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To: Les H who wrote (50393)	1/8/2026 9:02:04 AM
From: Les H	Read Replies (1) \| Respond to of 52699

Dell’s XPS revival is a welcome reprieve from the “AI PC” fad Dell moves from pushing “AI PCs” and back to what matters in laptops. Scharon Harding – Jan 6, 2026, Ars Technica After making the obviously poor decision to kill its XPS laptops and desktops in January 2025, Dell started selling 16- and 14-inch XPS laptops again today. “It was obvious we needed to change,” Jeff Clarke, vice chairman and COO at Dell Technologies, said at a press event in New York City previewing Dell’s CES 2026 announcements. A year ago, Dell abandoned XPS branding, as well as its Latitude, Inspiron, and Precision PC lineups. The company replaced the reputable brands with Dell Premium, Dell Pro, and Dell Pro Max. Each series included a base model, as well as “Plus” and “Premium.” Dell isn’t resurrecting its Latitude, Inspiron, or Precision series, and it will still sell “Dell Pro” models. ... Last year, Dell, as well as many other computer makers, committed to convincing people that they not only needed to buy a new computer but also a new “AI PC.” Corporate desire to leverage newly mainstream interest in AI to push PC sales was part of the reason Dell made new brand names for its 2025 computers. “The AI PC market is quickly evolving,” Kevin Terwilliger, VP and GM of commercial, consumer, and gaming PCs at Dell, told reporters last year when announcing the new branding. “(E)veryone from IT decision makers to professionals and everyday users are looking at on-device AI to help drive productivity and creativity. To make finding the right AI PC easy for customers, we’ve introduced three simple product categories to focus on core customer needs,” he said. But this week, as Dell unveils its ultralight laptop lineup, AI is taking a backseat. “We’re getting back to our roots with a renewed focus on consumer and gaming,” Clarke said in a statement accompanying Dell’s announcement today. ... The website for the new XPS laptops makes an obligatory nod to Microsoft’s Copilot+ PC program but is primarily focused on the computers’ thin build, low weight, battery life, and display. It seems Dell has accepted that these are the things that the average person cares about in their primary laptop, not the computer’s ability to run AI locally. The XPS 14 launched today starting at $2,049, and the XPS 16 launched with a starting price of $2,200. A Dell spokesperson told Ars Technica that Dell will release additional configurations in February that are “well under $2,000.” Dell hasn’t shared final specs, pricing, or a release date for the 2026 XPS 13. Dell’s XPS revival is a welcome reprieve from the “AI PC” fad - Ars Technica Dell Admits That Customers Are Disgusted by PCs Stuffed With AI Features