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To: Pugs who wrote (2057)2/27/1998 12:19:00 AM
From: PennyLover  Respond to of 18444
 
To understand a company and forcast profits/revenues, you need to understand their product and what they bring to the table. If all you negative people like Rilley G and OtherCrap have paid attention in your 'Investing 101' class in college (That is if you did go to one) you would understand that you can't bash a company before you research it properly. Here is a post on the Online/Advertising forum by an Echmedia Inc. representative discussing the company's products and what they do to a customer. Hey OtherCrap, this might be to technical for you:-
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Hi Marc,

Thanks for your message. I went to your site to check out the way use of video to serve content and ads. Great job, it looks really nice. You are definitely utilizing the streaming video technology that is available today in the best way possible. Your note however seems to beg the question of what value does echoMEDIA bring to the table with its Sesame-ad technology, compared with simply putting up streaming video as you have already done in-house.

The current technology that your site is using is great for your needs, but to say that it doesn't need Sesame-ad is really an apples/oranges comparison: the Auto Channel employed a do-it-yourself method of creating ads, whereas Sesame is a service as well as a technology. echoMEDIA serves ads for clients, like yourselves -- so you don't have to worry about the technical details of implementation, visitors' plug-ins, or back-end reporting. There are many small details associated with serving the ads, be it banners or video ads, which a do-it-yourself site would have to be worried about. The Auto Chanel is a special case since they are already
serving video (for the car race shows).

The Sesame-ad technology is not just serving ads, it is monitoring line speed and smartly delivering a creative ad message that best suites the user's connection at that time. It differs in that no plug-in is required for an ad to be displayed. Your choice of VXtreme is great, but if a visitor doesn't have it, they must go get it for the ad to be played. Our technology checks to see what plug-ins, if any, are installed and smartly delivers an ad that the viewer can see right away. It also tracks the time the visitor's is on your site. This is important because it allows advertisers to purchase not only number of impressions but the time at which those impressions are delivered. High traffic time would be charged at a premium. This allows you to offer a deeper variety to your sponsors. The Sesame-ad technology is not intrusive on your website's design. It is activated only when hyperlinks, of your choice, are clicked on. Finally, for the reporting and services side of things, echoMEDIA has formed a
high-level strategic relationship with BellCore and EMC. Sesame-ad's
reports, co-developed by echo and BellCore, are password protected and
available online to its website and advertising clients. T3 connectivity to our site and its reports are provided by EMC's Internet Service Division.

Hope this clarifies,

Monique

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echoMEDIA, Inc. - BRINGING TV-QUALITY COMMERCIALS TO THE WEB -
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Monique Gulati Burgess
echoMEDIA, Inc.
v: +(401) 842 - 0002
f: + (401)842 - 0005
e: monique@echomedia.com