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To: Dave Yenne who wrote (9747)	3/2/1998 9:13:00 AM
From: Gregg	Respond to of 14631

More Good News ! MENLO PARK, Calif.--(BUSINESS WIRE)--March 2, 1998-- Radio Televisione Italiana (RAI) Restores and Catalogs Extensive Digital Media Files Using Informix Dynamic Server with Universal Data Option Informix Corp. (NASDAQ:IFMX), the leading provider of innovative database technology, today announced that Radio Televisione Italiana (RAI), the Italian national radio-television broadcasting corporation is using Informix(R) database technology to create a digital archive of its extensive library of programming and related media. Informix Dynamic Server(TM) with Universal Data Option(TM) enables RAI to reconstruct an extensive catalog of all broadcast material and transfer film, sound, photographs and text from RAI archives into a large, easily accessed digital media library for consultation, production and post-production purposes. The digital media catalog within RAI's audiovisual library allows users to search TV and radio programs by criteria such as type, title, participant, keyword, date or other significant information. Through its customized graphic interface and automated documentation system, the RAI catalog provides rapid access to complete information on an entire broadcast program or broadcast segments. "For RAI, cataloging, restoring and making available the enormous assets of the Audiovisual Library is a technological challenge," comments Carolyn Layne, Executive Director, Media Business Unit at Informix. "With this solution, RAI has demonstrated that it is possible to utilize Informix technology to create a new method for accessing enormous quantities of unstructured and digital media data, such as audiovisual sequences." Throughout the television production cycle, the catalog system analyzes, captures and synchronizes information about the audio and video elements that make up television programs. Thumbnail images that represent each visual scene change are extracted, while corresponding audio segments are compressed to optimize storage. Video and audio segments for the program are synchronized with common time code. Additional descriptive elements such as synopses, transcripts or copyright information can be added as needed to the catalog. The catalog recognizes the time codes of all the selected program segments and forwards this information to the library management computer, which makes the requested program segments available to the user. "The Informix solution provides a database for our customers that excels in scalability, manageability and performance," said Dan Leighton, Executive Director of Server Marketing at Informix. "The capabilities that Universal Data Option adds to the Informix database allow for even better adaptation to best match a customer's business needs." RAI's unique content management solution is based on Informix Dynamic Server with Universal Data Option and can be extended to include specialized DataBlade(R) modules for advanced video, image, and audio recognition, storage, analysis or other functions. Informix Dynamic Server is the industry-leading database server -- delivering breakthrough database scalability, manageability, and performance. Universal Data Option extends the Informix Dynamic Server to intelligently manage any information, enabling organizations to incorporate new datatypes along with the business logic and indexes to support them. The only open and comprehensive object-relational technology available today, the Universal Data Option is the ideal foundation for innovative applications such as RAI's digital media library.