To: Michael Coley who wrote (5675 ) 2/28/1998 10:48:00 AM From: Michael Coley Read Replies (2) | Respond to of 7685
RE: SparQ's Disappointments. Now that SparQ has been shipping for more than three months, I'd like to offer some preliminary observations on it: 1) Price Point. At about $190, the price point is fairly attractive. Iomega has adjusted, however, and this doesn't appear as attractive any more. You can get a Zip for $120, a new Jaz for $250-$300, or a refurb Jaz for $200. At about $30 per gig, the media is very attractive. Unfortunately, media price is usually not a selection criteria. 2) Performance. Reviews of performance have been mixed. Some have reported SparQ to be quite fast, while others have reported it to be disappointingly slow. It appears to be very CPU intensive. No real advantage here. 3) Profit. There is very strong evidence that SyQuest is selling SparQ at a loss. For a company on such poor financial footing, this could be a disastrous decision. Those who argue that SparQ is not sold at a loss use logic such as "SyQuest wouldn't sell SparQ for a loss." Hello? Have you just started following SyQuest? I'm not sure that they've sold ANYTHING at a profit for the past two years. 4) Durability / Reliability. For the small installed base, there have been an incredibly large number of problems reported. Disk seating problems seem to be the most common. There have been a number of DOA's or rapid deaths, too. The drives and cartridges seem very cheaply built. 5) Production. There have been continual delays getting SparQ into the channel. Some stores have had plenty of stock, but most have been on continual backorder. Raw Materials Inventory skyrocketed last quarter. SyQuest has not been able to get key components to build more drives. (Maybe the suppliers want cash instead of stock?) 6) Demand. Despite the limited supply, the demand doesn't seem to be as large as anticipated. In the few places where SparQ does stay in stock, they don't seem to be moving very rapidly. Several online stores show their stock levels (which are really their wholesaler stock levels). One that has had SparQ in stock for the last week has sold less than 50 a day, compared to around 500 Parallel Zip's a day. With a few calculations, assumptions, and guesses, that indicates that SparQ is probably selling less than 50,000 units per month. At that rate, they're get less than $25 million in revenue per quarter from SparQ. 7) Cannibalization. SparQ competes most directly with SyQuest's own products. Why would anyone buy an EZ230 or a SyJet? The ones who aren't buying SparQ have been lured away by Iomega's new lower Jaz prices. 8) Mac Alienation. Mac users are the best "early adopters". They were quick to go to the 3 1/2" floppy, and quick to adopt the Zip. They're loyal, repeat customers. And they can't buy SparQ. SyQuest has thrown their final "Hail Mary!" pass. Too bad they didn't send any receivers downfield. - Michael Coley - wwol.com