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To: J.S. who wrote (30079)	3/1/1998 12:28:00 PM
From: John Rieman	Respond to of 50808

Xing does software encoding. When David reads this, he will say it's crap, but they are a competitor................................... onlineinc.com Xing Technology Sets StreamWorks 3.0 Afloat, Charts Course for MPEG Forefront With the demand for high- and even broadcast-quality video and audio for use over networks on the rise, Xing Technology Corporation is poised to continue its innovations in the MPEG field. It's a company dedicated to developing new ideas within the established MPEG video and audio standards, according to president and CEO Hassan Miah. Xing has been at the forefront of developments in MPEG technology. The corporation pioneered software-only MPEG compression, and has developed streaming and file-based MPEG video software tools, as well as software-only MPEG video decoders and encoders. The company calls its StreamWorks 3.0 software solution "the first product to address network bandwidth preservation when achieving TV-quality video delivery over an intranet with its multicasting capability." It provides a framework for delivering full-screen, full-motion video, which is likely to become a major priority for high-bandwidth consumers and corporate customers. At Internet World in December 1997, Xing demonstrated network-delivered, file-based MPEG-2 and streaming MPEG-1 with resolution and image quality comparable to that of cable or satellite hook-ups. "StreamWorks allows delivery of VHS-quality video-it's right in the same range," Miah says. Xing is hoping that the games, movies, narrowcast television, and training videos that StreamWorks can help deliver at high speeds will stir up demand for MPEG-2 delivery from DVD and in networked environments. "The high-bandwidth consumer market is poised to explode, and Xing is in a unique position to help both content providers and hardware manufacturers deliver on its promise," Miah says. "We are the only source of a standard MPEG video and audio solution that can meet the demands of Hollywood, consumers, and corporations for the kind of full-screen, full-motion quality they want and deserve over broadband network environments." The recent emergence of MPEG layer 3 (MP3) audio as a popular standard in multimedia has not escaped the attention of the company, which is developing MP3 encoding and playback solutions. According to the company, MP3 is "the perfect format" in quality and practicality for delivery of audio across Internet and intranet environments. MP3 offers CD-quality audio at bit rates ranging from 128 to 384KB/sec, while MPEG-2 layer 3 clips can be transmitted at bit rates lower than 128KB/sec. Miah, who replaced founder Howard Gordon as Xing Technology's president and CEO in the fall of 1997, says the company's strategy is "to move up the MPEG food chain." He says Xing's background in MPEG development will prove valuable and useful as industry needs develop. "In an industry where companies that are built upon proprietary technologies are vying for market share, an MPEG foundation undoubtedly puts Xing ahead of the game. Xing's leadership position will become more apparent as bandwidth and computer processing power increase." (Xing Technology Corporation, 810 Fiero Lane, San Luis Obispo, CA 93401; 805/783-0400; Fax 805/783-4930; xingtech.com) -Jeff Partyka