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Non-Tech : E*Trade (NYSE:ET) -- Ignore unavailable to you. Want to Upgrade?

To: mod who wrote (2492)	3/3/1998 8:39:00 AM
From: Scott Stents	Read Replies (1) \| Respond to of 13953

AMTD release... should be good for EGRP: Monday March 2, 4:00 pm Eastern Time Company Press Release SOURCE: AmeriTrade Holding Corporation Ameritrade Holding Corp. to Pursue Account Generation and infrastructure Expansion OMAHA, Neb., March 2 /PRNewswire/ -- The Chairman and CEO of Ameritrade Holding Corporation (Nasdaq: AMTD - news), J. Joe Ricketts, today reported the Company's intention to continue its pursuit of account generation by sustaining its ''$8 bucks'' national advertising campaign for its deep discount brokerage subsidiary Ameritrade, (Inc.). At the same time, the Company will concentrate on building its infrastructure to support the growing business. ''Our attempt to capture customers and build brand awareness has paid off as evidenced by the growth in new accounts,'' said Ricketts. ''The advertising campaign has been more successful than we anticipated and the Board and Management believe it's prudent to maintain our aggressive posture and continue efforts to capture market share. However, we must also focus on building our infrastructure in conjunction with our expansion.'' Mr. Ricketts also said, ''Our advertising campaign has made Ameritrade one of the most recognized brand names in the industry. We will continue to evaluate the success of the advertising each quarter, as well as evaluate our infrastructure capacity and make adjustments as necessary. We will not lose sight of providing our customers with the trading experience they desire at a discounted price in the pursuit of account generation.'' During the first fiscal quarter of 1998, Ameritrade Holding Corporation added 51,000 new accounts bringing total core accounts to 147,000 at December 31, 1997. The Company also reported record net revenues of $25.7 million for first quarter fiscal 1998, compared to $15.3 million in the same period of 1997. The Company anticipates fiscal 1998 earnings in the range of break-even to $0.05 per share compared to $1.00 per share for the year ended September 30, 1997.