To: 24601 who wrote (1248 ) 3/3/1998 11:40:00 AM From: 24601 Read Replies (1) | Respond to of 11417
Just a word about Wave on the web. I think of content distribution on the internet as involving Wave's "software" solution. The chip-based, "hardware" solution is a much bigger deal, but the software side is doing good work. This is especially true when one considers that -- being something of a testbed operation -- the software side is not adequately funded for marketing. Down the road, when broadband connections to the internet are ubiquitous, maybe that will change. The brands we first encountered as "WINPurchase" and "WINPublish" are defunct. They have been repositioned as "Wave accounts" and "WaveCommerce," respectively. WaveCommerce is launching new tools to enable publishers to prepare content for sale on the web. The Great Stuff Network is becoming a download superstore for WaveEnabled content. Wave's manager of Internet Sales & Marketing has described to me the company's approach to the electronic software distribution market with its new secure wrapper for the web, the Self Merchandising Object (SMO). The process is managed by Wave's integrated Electronic Content Distribution (ECD), which ties together the three major components necessary to deliver digital content to a consumer's desktop: (1) the secure wrapper -- Wave's SMO; (2) the clearinghouse -- WaveNet; and (3) the distribution channel -- the Great Stuff Network or the content partner's web site. Wave's message about digital commerce: transactional efficiency. The consumer finds the content she wishes to purchase on the web, enters her Wave account user ID and password, and -- with a click -- takes delivery of the content at her desktop. The consumer experiences the kind of convenience and service that result in a new level of customer satisfaction and loyalty. Transacting directly from the consumer desktop to the publisher facilitates a real one-to-one marketing relationship. WaveCommerce provides the ECD tools optimized for merchandising content at the point-of-purchase and -- more importantly -- the point-of-consumption. Today. The SMO is created when a Wave content partner (such as a software publisher) uploads its software "executable" to the WaveMeter Server (the back-end of the WaveEnabling Tool interface on the web). The WaveMeter server creates Wave's proprietary SMO, an electronic representative of the product that facilitates customer convenience. The SMO contains not only the encrypted "executable" but also all of the point-of-purchase tools a seller would present in a physical merchandising environment: title, price, package copy, graphics, content rating, system requirements, estimated download times, and end-user licensing agreement. Once the SMO is created it is portable. It can be placed anywhere on the web. For example, the SMO can be placed on the Great Stuff Network or on the publisher's own web site. The SMO is very strong commerce technology for selling electronic content on the web. Naturally, my real attraction to Wave is on the "hardware" side. But I think the "software" side aptly demonstrates the versatility and convenience of the Wave system, generally, and the advantages it poses for publisher and consumer, alike. Best wishes.