To: Andreas who wrote (18841 ) 3/2/1998 9:08:00 PM From: John Koligman Respond to of 97611
PCweek article on Dell/CPQ today.. Rib-eaters chew on the fate of direct sales By Eric Lundquist 03.02.98 We're in the Bastrop BBQ eating ribs, drinking Lone Star and listening to the Rev. Ken Kesselus of the Calvary Episcopal Church explain how Bastrop came within a vote or two of becoming the capital of Texas. The stop was coordinated by Bastrop native and PC Week Corporate Partner Bill Herndon, the vice president of technology for the BankAmerica Mortgage group, and provided a welcome, technology-free respite between daylong briefings for the PC Week advisory board. The briefings were provided by cross-state rivals Dell Computer and Compaq. While Austin won the final vote for state capital, the rib-eaters in Bastrop were undecided whether Austin-based Dell's direct sales model could continue to gain ground on Houston-based Compaq's channel and acquisition model in the battle for the title of Texas' PC capital. Dell has a lot going for it. It finished its fiscal year topping the $12 billion mark, is clearly the leader in using the Internet to restructure the business of selling computers, and has built a manufacturing machine tuned to customization and speed of delivery that is currently unmatched. Of course, Compaq is no slouch. Fresh from acquiring Digital and Tandem, the company is in hot pursuit of becoming one of the top three computer companies worldwide. According to CEO Eckhard Pfeiffer, who spent more than 1 hour with PC Week's advisory board, Compaq's internal goal is to make it to Fortune's list of the Top 10 "most admired" companies by the year 2000. In the race for bigness, companies like Dell and Compaq are now gaining the heft to become equals in bargaining with Intel and Microsoft. This gain promises benefits for customers who, by pressuring computer vendors, can push the Microsoft/Intel combo to deliver promised features and products before making more promises. In the current climate, the consolidation of computer vendors will probably only accelerate. And there were a couple of other trends that were very evident during last week's company briefings. The days of buying on price/performance only have waned. The computer vendors now want to be your partner. But customers know that these tighter partnerships tie them more strongly to a vendor and boost switching costs if they are unhappy. Reducing that fear of being bound too closely is now a big item for vendors. Can the direct sales model be extended to more of the computing infrastructure, including corporate networks, Internet-type appliances and even specific software applications? This is an area where Compaq's reseller strategy still holds a big advantage. Finally, can't the computer vendors come up with a notebook where the cases don't crack, the little doors and flaps don't fall off, and the disk drives don't fail after falling off an airplane's pull-down tray? Produce that product, and the Corporate Partners will buy you a BBQ dinner next time they're down in Bastrop. Comments? Contact Eric Lundquist at eric_lundquist@zd.com. Send E-mail to PC Week