To: Hari Abhyankar who wrote (391 ) 3/3/1998 4:40:00 PM From: BlackStar Respond to of 717
The Zulu Euro shutdown - Reuter version... ----------------------------------------------------------------- Web advertiser Softbank Interactive leaves Europe Reuters, Tuesday, March 03, 1998 at 15:18 By Eric Auchard NEW YORK, March 3 (Reuters) - Internet advertising consolidator Softbank Interactive Marketing, a unit of ZULU-tek Inc (BB:NETZ), said Tuesday that it was halting operations in Europe, and will focus on the larger North American market. Softbank Interactive said it will close its main office in London and sales offices across Europe, effective immediately. Six full-time employees will leave the company. Softbank Interactive provides coordinated placement and tracking of Internet ads for big-name corporate advertisers across a range of the Internet's leading Web sites. It's main rival is DoubleClick Inc (NASDAQ:DCLK), which had a spectacular debut in an initial public offering last week. The pullback from Europe appeared to be linked to company-specific issues, such as recent management changes and not to any general downdraft in the European on-line market. But the company said it will be back in Europe when the time is right. "The European on-line market, continues to lag behind the robust on-line market in the U.S. and we decided to focus our management and financial resources on this market," ZULU Softbank, as it now refers to itself, said in a statement. Officials at El Segundo, Calif.-based ZULU Softbank did not immediately return calls for further comment. Kevin O'Connor, the chief executive at DoubleClick, said his company has seen growing interest in Internet advertising in Europe, especially among international companies based there that are interested in targeting U.S. computer users. O'Connor, who is limited in what he can say about his company during the quiet period following its IPO, said the company has been investing in Europe, opening offices in Scandanavia, Britain, Spain and last week in Italy. "We think business is extremely good in Europe," O'Connor told Reuters, though he added that roughly 90 percent of the company's revenues come from U.S.-based customers. ZULU-tek stock was up $0.05 to $0.51 Tuesday afternoon. DoubleClick, which hit a new intraday high of 35-1/2 earlier Tuesday, had retreated to 32-15/16, down 2-5/16 by mid-afternoon. The stock was priced at $17 on February 20. In January, ZULU-tek acquired a controlling interest in Softbank Interactive from Japan's Softbank Corp (TOKYO:9984). ZULU, which until recently was known as Netmaster Group Inc, buys and finances online and software companies. "We have every intention of reentering the European market when the market there shows more stability and growth and after we have completed our expansion in the US," the ZULU Softbank statement said. "We will continue to keep in close contact with the web sites and the advertisers in Europe to decide when that re-entry might be," the company said. Copyright 1998, Reuters News Service