To: DiViT who wrote (30195 ) 3/3/1998 5:56:00 PM From: BillyG Respond to of 50808
DVD Video Group Launches Exclusive Research Program; Price Waterhouse Hired to Track Burgeoning DVD Video Industry LOS ANGELES--(BUSINESS WIRE)--March 3, 1998--The DVD Video Group has hired Big Six accounting and research firm Price Waterhouse to track the growing sales of DVD Video titles. The primary focus of the proprietary research will be to track the overall growth of the DVD Video industry and the sales of different types of DVD Video titles, such as comparing the sales of new releases and catalog titles, and analyzing sales of different genres in the DVD Video format. This venture marks the first time that the home video divisions of major motion picture studios have joined forces to fund an ongoing research project conducted by an independent third party. The proprietary research will be released quarterly, with the first report scheduled for release in April 1998. *Having this level of third-party research will help the industry learn about the preferences of its customers and will help educate people about the true size of the DVD Video market,* said Emiel N. Petrone, Chairman of the DVD Video Group and Executive Vice President of Philips Electronics. his unprecedented joint effort by the studios demonstrates the industry-wide confidence in the long-term success of the DVD Video format.* The DVD Video Group is a Los Angeles-based, industry-funded nonprofit corporation that exists expressly to promote consumer awareness of the benefits of DVD Video and to provide updated information to the media and the retail trade about DVD Video players, movies and music videos. Regular members of the DVD Video Group are Buena Vista Home Entertainment, Columbia TriStar Home Video, Image Entertainment Inc., JVC Company of America, LIVE Entertainment Inc., MGM Home Entertainment, New Line Home Video Inc., Panasonic Consumer Electronics Company, Philips Consumer Electronics Company, Pioneer Electronics (USA) Inc., PolyGram Video, Samsung North America, Simitar Entertainment, Sony Electronics Inc., Sony Music/Sony Wonder, Thomson Consumer Electronics, Toshiba America Consumer Products Inc., Universal Studios Home Video, Warner Home Video Inc., Warner Music Group and Yamaha Electronics Corporation. Associate members are Alpha Enterprises, Cinram, CMC Magnetics Corp., Crush Digital, Digital Video Compression Center, Disc Graphics Inc., International Packaging Corporation, JVC Disc America, Nimbus CD International, Panasonic Disc Services Corporation, Pioneer Video Manufacturing Inc., Sony Disc Manufacturing, Sony Pictures DVD Center, Technicolor and Warner Media Services. Consumers can reach the DVD Video Group at 213/845-0160 or through its web site at dvdvideogroup.com . CONTACT: Douglas Consulting Group, Los Angeles Amy Jo Donner or Rob Williams, 213/845-0160