To: Steve who wrote (684 ) 3/4/1998 1:58:00 AM From: Steve Read Replies (1) | Respond to of 2232
A rehash of Growth Potential for Magra "In 1995 only about 1/3 of all [US Printing and Publishing] s ites were equipped with servers or at least some of the enabling technologies for networked-digital workflows such as modems. This percentage will double by the year 2000" according to an industry survey. MAGRA is an established systems integrator* with significant experience in equipping companies with hardware, in addition to software. It has a proven track record in the areas of Digital Asset and Workflow Management based on UNIX and NT platforms. These include integrating production tracking solutions in complex catalog production environments and customized workflow automation systems. In addition to a strong technical presence in selling, configuring and installing Internet/Intranet solutions, servers, storage management systems, networks, and workstations as well as training and ongoing maintenance support to its customers. * Systems Integrator: integrates hardware and software solutions into an organization's working environment. MARKET OPPORTUNITY A positive economic outlook is anticipated for 1998 and beyond. The Printing Industries of America, Inc. (PIA) predict an "economic growth of about 2.5% for the U.S. and an even higher growth rate for Canada. .Bottom-line, the overall economic outlook for 1998 should provide plenty of opportunities for printing and imaging companies to grow and prosper." (Canadian Printer Newsflash, October 1997). The Digital Assets/Workflow Management market is growing rapidly. The market for these products amounted to $ 1 billion in 1996 -- representing a 25% growth over $250 million in 1995 according to BIS of Norwalk, CT an industry watchdog for electronic publishing. GRAPHICS INDUSTRY MARKET POTENTIAL Type of Firm: # Qualified Sites Advertising Agencies 1,125 Marketing Services 600 Periodical Publishers 4,950 Catalog/Directories 2,300 Daily Newspapers 900 Weekly Newspapers 1,050 Journal Publishers 890 PrePress Shops 2,855 General Commercial Printers 3,800 Corporate In-Plant 22,000 ------------------------------ Total Qualified Sites 40,470 Estimated Average Selling Price (Software Only) $7,500 Therefore, the potential market for Digital Asset/ Workflow Management solution in the graphics industry alone is over $ 300 million.