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To: John Koligman who wrote (49339)3/4/1998 3:04:00 PM
From: Barry Grossman  Respond to of 186894
 
Thread,

techweb.com

Intel Gets Ready To Slash Price Of Fastest Pentium
(03/04/98; 12:59 p.m. EST)
By Kelly Spang, Computer Reseller News

By the middle of this month, value-added resellers
(VARs) can expect Intel to drop the price of its fastest
Pentium II by almost 20 percent.

Traditionally, Santa Clara, Calif.-based Intel lowers its
processor prices at the start of each quarter. However,
the company may adjust specific processor prices during
the quarter, as well, according to industry sources
familiar with Intel's plans.

Intel officials declined to comment on pricing.

Midquarter price adjustments will reflect increased
manufacturing capacity, thus prompting Intel to lower
prices to pass savings along to VARs, sources said.

On March 16, Intel will drop the price of the Pentium II
333-MHz processor by about 18 percent, bringing the
price in 1,000-unit quantities to less than $600, sources
said. Intel introduced the Pentium II 333-MHz processor
at the end of January with an initial price of $722.

In the middle of April, Intel will drop the price of its
entire processor line, resulting in the Pentium II 333-MHz
processor priced less than $500, sources said.

April will be a busy month for Intel with several product
launches, and the April 15 price cut will coincide with
several desktop product introductions supporting the
100-MHz system bus.

On April 15, Intel will debut the first Pentium II
processors based on the 100-MHz system bus, a
350-MHz and 400-MHz product, along with the 440BX
chip set.

At the same time, Intel will also introduce its low-cost
Pentium II product line, known as Covington, code-name
for a Pentium II 266-MHz processor without any Level 2
(L2) cache. In the next week, sources said Intel is
expected to disclose its branding strategy for its low-cost
Pentium II product line.

On April 2, Intel will unveil its Pentium II 233-MHz and
266-MHz processors for the mobile market, though Intel
and notebook original equipment manufacturers will make
a public splash of its newest processors at the CeBit
show held in Germany in a couple of weeks.

The mobile Pentium II processor will integrate 512
kilobytes of L2 cache and will be 85 percent smaller than
the desktop product. Intel will offer both a mini-cartridge
and a mobile module for its Pentium II processor.