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Gold/Mining/Energy : Clearly Canadian Beverage Corp (CLCDF) -- Ignore unavailable to you. Want to Upgrade?


To: Rob LeVine who wrote (171)3/4/1998 5:26:00 PM
From: Blue  Respond to of 206
 
I honestly think Orbitz was originally designed to reawaken interest in the stock more than anything else. I think its strong sales surprised even the company. Maybe now that Orbitz sales are settling down they will be a viable company, growing out from a strong base, but slowly and 'on a shoestring'. I think the splash Orbitz created probably did have the effect of getting some attention. Doing joint ventures & contests for the younger set can make it more feasible to do other kinds of deals like that in the future.

Clearly is sold in movie theatres, for example.



To: Rob LeVine who wrote (171)3/30/1998 3:51:00 PM
From: Shannon Mitchell  Read Replies (1) | Respond to of 206
 
Hello Rob,

Thanks for the report and I am sorry that it took me a while to get back to you. As you may have noticed, CLCDF has declined much since we last talked. The company knows that their marketing strategy is a bit weak. I haven't heard anything from the company and am waiting to see what their next move will be. If you noticed, Japan is a great place to position trendy items. CLCDF didn't promote their product well for that market. Basically, CLCDF just threw it over there and hoped it would survive. I personal decision is they should have incorporated a virtual image (human form), or character for example, such as (Donnie, the Dominos Pizza icon or Noid which no longer exist). But these are just a few examples of an image, inexpensive, which could have been anchored to Orbitz producing a great marketing/promotion potential.

Once again, thanks for the report and we shall keep in touch. Too bad I didn't know you were here. Could have shown you around the island.

Good Day
Shannon