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To: Kevin K. Spurway who wrote (4739)	3/5/1998 1:34:00 AM
From: Petz	Respond to of 6843

Kevin, what a major marketing blunder for Intel. The last thing a company wants to do is associate a brand name with their low-end product. My first impression of "celeron" was that its is a replacement for polyester, as in "polyester suit." It will become an embarrassment to admit that you own a celeron computer. Consumers will recognize it as a gimmick. A confusing gimmick because the next "celeron" (the Mendocino with on-chip cache) will bear no resemblance to it. What a klutzy name! Petz