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To: frank/fla. who wrote (37743)3/5/1998 8:35:00 AM
From: Glenn D. Rudolph  Respond to of 61433
 
Siemens-Nixdorf says PC outlook unchanged

Reuters Story - March 05, 1998 06:58
%DE %HOT %DPR %RESF %US %ELC %ELI %ENT SIEG.F INTC V%REUTER P%RTR

AUGSBURG, Germany, March 5 (Reuters) - Computer group
Siemens Nixdorf Informationssysteme AG [NIXG.CN] said on
Thursday it continued to expect almost 30 percent growth in PC
sales in the current business year, despite yesterday's earnings
warning from chip giant Intel Corp .
SNI, a unit of Siemens AG , expected PC sales to
reach 1.4 million units in the year ending September 30,
compared to 1.1 million units for the year-ago period, worldwide
PC marketing director Ernst Holzmann told Reuters.
In Thursday's electronic trading, Siemens shares were at
110.30, down 1.90 marks or about two percent, slightly more than
the overall market's 1.7 percent decline.
In floor trading Siemens shares were three marks weaker at
110.20 marks.
Intel said its first-quarter chip sales would fall 10
percent from the fourth quarter because of a softening in
demand, sparking a sell-off in U.S. technology shares and
raising concerns about PC makers.
With 15.4 billion marks in sales, SNI is Siemens' largest
division, but its profit level is one of the weakest. In
1996/97, pre-tax profit was 105 million marks, less than one
percent of sales.
Although Asian financial crisis would dampen demand, SNI saw
no reason to change its outlook, Holzmann said.
In the October to February period, PC shipments rose about
20 percent to 550,000 units, he said.
Siemens' semiconductor unit has also had profit difficulty
as a result of declining memory chip prices. It reported 1996/97
pre-tax profit of 109 million marks, down from 603 million the
year before.