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To: craig crawford who wrote (7841)3/5/1998 11:22:00 AM
From: Oeconomicus  Respond to of 27307
 
The only argument the bears have is valuation.

Craig, better do another hit, perhaps the whole sheet. With an acknowledgement like that, the haze must be clearing up.



To: craig crawford who wrote (7841)3/5/1998 11:51:00 AM
From: PeterGx  Read Replies (1) | Respond to of 27307
 
<<YHOO will probably get twice as many page hits today but their costs certainly didn't double! >>

So Craig, how does this translate into more revenue?

I was under the impression that the advertisers paid fixed $$ per ad per period. Maybe, next period YHOO could jack up rates, (based on increased volume), but then again maybe by then advertisers will realize that the increase in "hits" is not (remotely) proportional to increase in "eyeballs".
Yesterday, I clicked on Yahoo! 50 times, today I am clicking 100. Am I now twice as royal to Pepsi (having seen their banner twice as many times?)

PeterGx