Add the wireless in-home network to Dave's digital convergence box............
Samsung Electronics Joins Home Radio Frequency Group in
Development of Wireless Network for the Home
RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--March 5, 1998--Samsung Electronics Company (SEC), one of the
world's largest Consumer Electronics companies and a world leader in home electronics, personal communications equipment,
telephony and PC hardware joined the Home Radio Frequency Working Group, a group of several leading technology
companies uniting to establish a wireless networking communications specification for the home.
This new specification, entitled the Shared Wireless Access Protocol (SWAP), will create a wireless home network in which
PC's, peripherals, cordless phones and consumer electronic devices will be able to communicate and interoperate with one
another. SEC is leading the way as the first CE company to commit to the Home RF initiative.
According to Michael Wehrs, Director of New Technologies at Samsung Electronics America (SEA), "Samsung's early
involvement and support of the HomeRF initiative shows how critical we feel the development of SWAP is. We recognize that
all home electronic product areas are merging due to digital convergence and we are proud to be one of the drivers of this
convergence."
The HomeRF Group firmly believes that a unified standard for RF communication within the home environment is fundamental
to building more intelligent home and personal electronic equipment for consumers. Samsung is demonstrating its commitment
to the group through its development of intelligent electronic devices that not only interoperate with, but actually gain and
enhance capabilities from other HomeRF manufacturer's devices.
Samsung products that can directly benefit from the SWAP protocol are cordless phones, PDA's, SmartPhones, cell phones,
cable modems, PC's, Set Top Boxes, the Webphone, Digital TV's and others. Additionally, Samsung is currently working on
several potential applications for SWAP including home wireless PBX's to enable routing of calls to different rooms,
intercom/roompagers, home automation control, speech enabled control of household appliances and systems, baby
monitoring systems, and universal remote control devices for all compatible systems.
Recognizing the importance of digital convergence, Samsung Electronics America aligned its Information Systems,
Telecommunications and Consumer Divisions under one common umbrella to facilitate the convergence of its product lines.
The SWAP protocol will be available by fall of 1998, with the first Samsung SWAP-compatible commercial products
introduced in the first quarter of 1999.
The Company
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is the U.S. subsidiary of Samsung
Electronics Company. SEA's Consumer Electronics Division, markets a broad range of consumer electronics products
including color televisions, TVCR combination units, VCRs, camcorders, digital products, microwave ovens, vacuums and air
conditioners. SEA's Information Systems and Storage Systems Divisions, with headquarters in San Jose, CA, market
complete lines of monitors and storage products, including DVD-ROM Drives and Hard Disk Drives.
Samsung Electronics Company Ltd., a US$19 billion flagship company of US$93 billion Korean-based Samsung Group, is a
world leader in the electronics sector, with operations in more than 60 countries. The company develops, manufactures, and
markets audio and video products, household electronics goods, computers and peripheral products, display products,
telecommunication and information systems, software tools and semiconductors.
CONTACT: HWH Public Relations, New York
Russ Rowland or Tom Nolan
Phone: 212/355-5049
Fax: 212/593-0065
E-Mail: russr@hwhpr.com
tomn@hwhpr.com
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