To: Stoctrash who wrote (30335 ) 3/5/1998 3:56:00 PM From: John Rieman Read Replies (4) | Respond to of 50808
China's farmers are buying VCD players. C-Cube's unit sales of VCD chips will increase this Q over last Q. There are 400M urban Chinese and 800M rural....................................................chinadaily.net Rural purchasing power to expand faster THE results of a nationwide survey among farmers indicate that China's vast rural market is likely to grow faster than the urban market this year, according to the All China Federation of Supply and Marketing Co-operatives. "The country's rural markets will further reveal their vitality and potential this year by growing about 10 per cent over last year's 1.04 trillion yuan (US$125.89 billion)," said Ma Lisheng, deputy director of the national federation. The federation oversees the country's supply and marketing co-operatives. Owned by farmers, the co-operatives integrate trade with industry and agriculture. They have become an indispensable part of China's rural economy. The survey, arranged recently by the federation, was conducted among 14,408 rural households located in different parts of the country. It found that the expenditure on everyday commodities and production materials would continue to increase because of growing income levels last year. "Spending on food will again rank as the first on farmers' shopping lists in 1998," Ma said. "However, this will be accompanied by an increase in the consumption of food as farmers are paying more and more attention to food quality and nutrition." However, Ma said the survey indicated there would be bigger increases in farmers' spending on durable goods for home use and farming machinery as durable goods were becoming rapidly more popular among families in the country's rural areas. China's rural areas are home to 72 per cent of the country's 1.2 billion people. Ma said: "The market for durable goods such as colour TV sets, refrigerators, VCDs and washing machines will be brisk in the central and western areas, with rural consumer demand expected to grow by about 17 per cent." Market demand for house construction and decoration materials would be a "hot spot" which would boost the rural market in some regions, Ma said. The survey indicated that farmers' demand for production materials would also continue to grow by 6 per cent. Ma added however, efforts must first be made to ensure the stable increase of farmers' incomes and the provision of sufficient services in a wide range of areas. ------------------------------------------------------------------------ Date: 03/03/98 Author: Ma Zhiping Copyrightc by China Daily