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To: Chuzzlewit who wrote (32430)3/5/1998 9:43:00 PM
From: Geoff Nunn  Read Replies (2) | Respond to of 176387
 
Paul, it's unclear to me how a boxmaker like CPQ can "stuff" the channel and book bogus sales. If the channel gets stuffed unintentionally due to overly optimistic forecasting of sales, that's one thing. But if it occurs through design, wouldn't it require the acquiescence of a reluctant end-retailer?

Why would a company like, say, Comp USA agree to purchase more inventory than it needs? Is in-channel product "bought" on consignment rather than actually purchased? And if it is purchased, what is the big deal if CPQ chooses to boost sales by offering special price inducements toward the end of the quarter. Price reductions are an everyday occurrence. Why should those timed toward the end of the period be viewed as anything special, not business as usual? Thanks.

Regards,
Geoff