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To: Deeber who wrote (1002)	3/6/1998 12:50:00 PM
From: Devin V. McAllister	Read Replies (1) \| Respond to of 1488

Friday March 6, 11:55 am Eastern Time Company Press Release New Paradigm Announces Internet Advertising Joint Venture NEW YORK--(BUSINESS WIRE)--March 6, 1998--New Paradigm (Nasdaq Bulletin Board: NPSC - news) today announced that its New Paradigm Inter-Link subsidiary has agreed to enter into a ''joint venture'' with three New York advertising agencies: Biederman, Kelly & Shaffer Inc., Advertising; Emmerling Post Advertising Inc., and Warren Kremer/CMP Advertising Inc. The joint venture will take the form of a new corporation known as Future Paradigm, and will provide Website creation, Internet and e-commerce applications, Internet hosting, and Internet media buying services. The three agencies, who collectively report in excess of $150,000,000 in annual billings, intend to direct their Internet-related business to Future Paradigm and will have an equity interest therein. New Paradigm owns 51% of Future Paradigm. ''This joint venture allows BK&S to enhance our concept and execution resources and provide total measurement capabilities'', said John Kelly, BK&S CEO, ''We can now provide cutting edge Internet execution of this rapidly evolving technology and artform.'' Peter Post, President of Emmerling Post said, ''Every one of our clients is using the Internet to grow their business, and New Paradigm's incredible knowledge of this technology will enhance our ability to provide them with expert advice and access to the latest technologies at a very attractive cost''. ''Future Paradigm allows us to offer our clients a professional and experienced Internet team as part of the integrated communications strategy which we prepare for them'', said Peter Warren, President of Warren Kremer. ''Each of these agencies has significant clients who can benefit from New Paradigm's Internet expertise'' said Mark Blundell, New Paradigm CEO. ''This joint venture will expand our potential client-base. It marks the first stage in our intended transition from a pure project-based Internet company into an Advertising and Communications company able to utilize Internet technology to maximize the sales and marketing objectives of our customers''. This press release may contain statements relating to future results of the Company (including certain projections and business trends) that are''forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of certain risks and uncertainties, including but not limited to those described in the Company's Post-Effective Amendment No. 2 on form S-3 to the Registration Statement on Form SB-2 (registration no. 33-92988NY). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The Company does not undertake any obligation to release publicly any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. NEW PARADIGM SOFTWARE CORP. 630 3RD AVENUE NEW YORK, NEW YORK 10017 New Paradigm Inter-Link creates Internet applications and web-sites for major enterprises. Existing clients include Novartis Animal Health USA, National Multiple Sclerosis Society and the Association of the Bar of the City of New York. (www.ah.us.novartis.com; www.nmss.org; www.abcny.org)