To: BillyG who wrote (30392 ) 3/6/1998 11:34:00 AM From: DiViT Respond to of 50808
Data Broadcasting Drive Begins As NAB Convention Approaches... 03/06/98 Interactive Services Report Copyright (c) 1998 Telecommunications Reports International, Inc. Look for a binge of data broadcasting debuts during the coming month, ramping up toward April's National Association of Broadcasters (NAB) convention in Las Vegas. An array of approaches - ranging from "IP Multicasting" (using "Internet protocols") to vertical blanking intervals and vestigial sidebands of TV signals - are being put to use as broadcast, satellite and even cable operators hurry to supply data services to bandwidth-hungry and price-sensitive customers. Among the biggest ventures is Loral Space and Communications Ltd.'s CyberStar digital satellite service, which will include datacasting services for both consumer and business markets. Prices and rollout timetables have not been finalized, although Loral said an "optimized hybrid network using Ku-band satellites and land-based point-to-point networks" for business customers should be ready by autumn of this year; the consumer service is expected to debut next spring. Initial capabilities include downlinking broadcast data (multicasting), video and audio streaming, and high-speed Internet access. A CyberStar team has quietly put together a Content Acquisition and Management System (CAMS) to collect and package material for the service. At COMDEX last November, CyberStar signed up Adaptec to develop, promote and market low-cost PC-to- satellite-based communications products and services for businesses and consumers. Adaptec, based in Milpitas, Calif., is manufacturing a satellite-to-PC receiver card that will deliver high-speed, direct connections between PCs and small satellite dish antennae . Executive Vice President Jack Weinberg and Marketing Vice President Emil Regard have been heading the CyberStar project, drawing on resources such as News Data System's conditional access technology, which also will be shown - in updated versions - at the NAB show in April. Although Loral is headquartered in New York City, its CyberStar unit is based in Palo Alto, Calif. Loral 650-852-7429, cyberstar.com .