To: neverenough who wrote (20633 ) 3/8/1998 9:14:00 AM From: Paul Brimhall Respond to of 97611
Nigel, I agree that Compaq is No. 1. I believe Compaq is a great company. However, it is not so simple to just blow out millions of dollars of boxes at bargain rates. Dell has chosen not to compete in the sub $1K category. Compaq will be hurting NEC/Packard Bell, HP, IBM and the others more than Dell. However, Dell will probably feel it--but more in share price than anything. When any manufacturer "blows out" anything they are losing potential profits forever as well as hurting marketing momentum that they have spent millions to build. To use an analogy: When you go into McDonald's and see all of those hamburgers sitting there waiting to be eaten, Mickey D's management is saying, "based on past sales history, we bet that X number of people will arrive in the next 10 minutes to buy those hamburgers". Every minute that passes those hamburgers are losing value. When the people don't show up, McDonald's has to throw away the food. They don't run to the phone and call their accountant and ask for a "write off". The lost food simply increases the percentage of Cost of Goods Sold that shows up in the next income statement. Likewise, computers are "perishable". Every day they sit, they lose value (re: Moore's Law) and when Compaq estimates inventory at quarter-end they have to value those computers at their current valuation levels (its not that simple but it will catch up to them.) When they "channel stuff" which they obviously have been doing, they are offering discounts as incentives for companies like Insight, or MicroAge or maybe BestBuy to take the computers. You have to realize that the last dollar made on a computer IS the profit. Those discounts translate directly to the bottom line. When you are running a business with a net income of just 7.5%, it is tough to take discounts and show a decent profit. (For comparison look at these profit margins: Dell 7.7%, MSFT 29%, CSCO 18%, INTC 27%.) This is a painful thing for Compaq. It really distracts from what they are trying to accomplish short-term. Long-term it will just show up as a dip on the chart. Regarding your statement "start out fresh". I don't think so. Momentum is very important to attitudes within the company. And, so many of these management types are compensated with stock options that it kills them to see the stock tank like this. It will however, help Eckhard weed out the ones without "a sense of urgency" and give a new sense of urgency to the acquisition process. The shareholders will demand it. I will be buying CPQ at these prices because it is a great company and will be fine long term. Thanks, Paul