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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: LoLoLoLita who wrote (8647)	3/8/1998 10:41:00 PM
From: AAC	Respond to of 13594

No Idea how much it is costing them. It seems like a lot of money to spend for a $4.95 per month customer. My in-laws are retired and they use the service in the morning to read the paper. The AOL rep. knew which services (papers) and sites they accessed and that they had purchased flowers and other items through AOL. I am no expert, but it seems to me they are trying to lose the heavy users to reduce their network costs and keep the users that fit some marketing profile. Do they want to become the QVC of the internet? Or compete with CBS, NBC, etc. Although, it not consistent with AOL's announcing how long their members use the service each month as a sign of what a big part of their lives AOL has become. By the way, the in-laws were not happy with the quality of the flowers and were upset that AOL had such detailed records of their activity. But they are going to stick with AOL. AAC