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To: TheBigB who wrote (7996)3/8/1998 2:21:00 PM
From: Bill Harmond  Respond to of 27307
 
I'm not thinking Yahoo will get the majority of Web advertising dollars. It will be a small percentage...but it will certainly be one of the biggest pieces and at relatively high rates. Yahoo will be one of the very few with localized global reach.

For example, network prime time is a very small percentage of advertising spending, but it's more than $6 billion.

Brad better get to work on SI Japan, SI France, SI Germany, SI Korea...