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Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: John Carpenter who wrote (33126)	3/8/1998 8:26:00 PM
From: Jack T. Pearson	Read Replies (1) \| Respond to of 176387

If my analysis is correct, the only issue appears to be, how fast is the Direct Sales market growing relative to the retail and distributor sales market. I suspect the direct sales market is growing faster. Experienced buyers are more likely to buy direct than first time buyers. And, in my experience, Dell provides far better service regarding customer support and upgrades than any retail outfit I've ever dealt with. They have even suggested alternatives that would save me money!

To: John Carpenter who wrote (33126)	3/8/1998 8:59:00 PM
From: qpd	Read Replies (1) \| Respond to of 176387

Yes. DELL is one of the best managed and focused in its direction and strategy. Most important reason for DELL success is here: COMPUTER CUSTOMERS RATE DELL AMONG THE BEST IN PRODUCTS,SERVICES Computer users in the United States have declared their satisfaction with Dell Computer Corporation products and services by rating the company one of the industry's best in four recently published independent surveys. Dell (Nasdaq:DELL), the world's leading direct computer systems company, ranked in the top two PC manufacturers in Fortune magazine's 1998 Customer Satisfaction Index. The satisfaction rating is based on annual research of 50,000 U.S. consumers conducted by the National Quality Research Center. Statisticians used six different quality indexes to compute the satisfaction ranking. Technology Business Research, Inc. placed Dell among the top in desktop PC industry quality and customer satisfaction in a report based on its fourth quarter 1997 survey* released February l2, 1998. The survey of 150 IT buyers, who represent approximately 728,500 desktop PCs, gave Dell the only comprehensive score in the "A" category for overall satisfaction on its Desktop PC Customer Satisfaction Scorecard. Within the desktop PC market, the survey notes, "where Dell excels and most of its competitors fall short" is technical support response. Furthermore, the report revealed that corporate desktop customers, who look for hardware depndability/reliability and service/support, score Dell the highest in quality