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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: LoLoLoLita who wrote (8068)	3/9/1998 1:09:00 PM
From: RDH	Respond to of 27307

Thanks for the tip on Excite. I tell you, Excite is the default search engine for WEBTV, but I never much used it -- usually use Infoseek. I liked Infoseek a lot until they changed their front page to look almost exactly like Yahoo. After giving it some thought, I have also realized that I rarely notice the Yahoo ads and yet often find myself clicking on the Infoseek ads (of course I spend much more time using Infoseek as a seach engine -- and have been using Yahoo for quotes since it is several times better than Infoseek). Yahoo is good, I think, for the less knowlegeable Internet user. But I will start spending some more time on Excite to evaluate that. Actually, currently I don't much like Yahoo or the new "look" Infoseek. Yahoo is much too slow also. I wonder though, how advertisers can evaluate the cost effectiveness of placing ads on these search engine sites. Do they have a way of determining from which site their visitor came from. At present I don't think so -- I mean if I click on an ad at Infoseek for American Express, American Express doesn't know that was the previous location I came from. I assume Infoseek and Yahoo must keep some kind of tally about how many clicks each ad receives. Of course that isn't valid, since I often click on an ad and change my mind (especially when the ad site takes more than an couple of seconds to load) and end up hitting the back button or doing something else. I think the only way to effectively measure these ads is to have the destination site (ad site) somehow find out from where the visitor came. Any thoughts on this.