To: Zorro who wrote (4809 ) 3/10/1998 11:46:00 AM From: Zorro Respond to of 5812
BellSouth's Reddersen To Keynote WCA '98 In Philadelphia WCA News Contact: Ted Swiecichowski March 9, 1998wirelesscabl.com BellSouth Corp. Group President William F. Reddersen will be the keynote speaker on July 8 in Philadelphia to open WCA '98, the annual convention of the Wireless Cable Association International (WCA). The WCA made the announcement today concerning the industry's 11th annual exposition and convention. Scheduled for July 8 to 10 at the Philadelphia Convention Center, its theme is: "Wireless: The Big Pipe." "BellSouth's leadership in advanced technology -- and in understanding and servicing its customers -- are well known throughout the communications industry," commented WCA Conference Board Chairman James L. DeStefano, President & CEO of EMCEE Broadcast Products. "Therefore, Mr. Reddersen was the unanimous selection of the WCA Conference Board as the most desirable keynote speaker for our convention, and we're delighted to announce his acceptance." As Group President for Value Added Services, Mr. Reddersen is responsible for BellSouth's long distance, advanced data and video operations. Drawing upon his nearly three decades of marketing, sales and business development experience in the telecommunications industry, he will discuss BellSouth's video deployment in the context of its overall competitive strategy and some of the key challenges facing a digital wireless operator. In November, BellSouth rolled out in New Orleans the first of its state-of-the-art wireless cable systems offering over 160 channels of high-quality digital programming and music services. Also, BellSouth has purchased the rights to operate systems in Atlanta, Fort Myers, Jacksonville, Louisville, Orlando, Daytona and Miami. ---------------- Wireless cable is a broadband wireless communications service that delivers addressable multichannel television programming, Internet access and other interactive services over a terrestrial microwave platform. The systems (sometimes known as MDS) are growing rapidly, and now serve 8 million customers in 90 nations, with 1.1 million customers in some 250 U.S. systems.