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To: DiViT who wrote (30628)3/9/1998 5:25:00 PM
From: BillyG  Read Replies (2) | Respond to of 50808
 
New ARM processors for settop boxes -- designed to use a hardware MPEG-2 decoder. And they run Windows CE...........

ARM Introduces Three New ARM7 Microprocessor Cores; Cache and
memory management expand applications for ARM7TDMI

CAMBRIDGE, U.K.--(BUSINESS WIRE)--March 9, 1998--ARM today announced three additions to the popular ARM7
32-bit microprocessor core family, which provides design engineers with a reduced cost, low-power solution for portable,
multimedia and embedded applications, such as PDAs smart phones, digital set-top boxes and Internet appliances.

The ARM740T, ARM720T and ARM710T enhance the low-cost, low-power advantages of the ARM7TDMI
microprocessor core by adding an 8kbyte cache, write buffer, as well as a memory management functions. Now, system
designers can more easily implement complex systems that require the use of real-time or virtual memory operating systems
such as Microsoft's Windows CE, pSOS from ISI and Psion Software's EPOC32.

The 8kbyte cache and write buffer minimizes external memory access and allows the use of low-cost commodity RAM
without loss of performance. This enables the system bus and external memory to operate at lower speeds than the processor,
which reduces power consumption. Alternatively, the free system bus bandwidth can be used for peripherals that generate high
data throughput, such as MPEG decoders in a set-top box.


"All three new microprocessor cores are optimized with the Thumb instruction set, which gives engineers highly efficient code
density," said Chris Jones, an ARM product manager. "This helps lower system costs by reducing overall memory size."

ARM740T for Embedded System Applications

The ARM740T combines an 8kbyte cache and write buffer with a memory protection unit, a combination of features that
simplifies the development of embedded applications, such as set-top boxes and modems. Such systems use code developed
specifically for an application and do not require the virtual memory management of a full MMU. The ARM740T cache
includes a lock-down feature enabling the user to stop areas of cache from being overwritten. This makes the ARM740T ideal
for real-time functions, such as interrupt handling routines and critical lookup tables.

ARM710T for PDA and Internet Applications

The ARM710T has a full MMU enabling the use of operating systems such as, pSOS and EPOC32. The virtual memory
features provided by the MMU make it possible to safely use code downloaded from a network, such as the Internet, or from
an independent developer. This makes the ARM710T processor cores ideal for PDAs, smart phones or Internet TVs.

ARM720T for Windows CE

The ARM720T has all the functionality of the ARM710T plus specific support for the Window CE operating system. The
leading price, performance and power efficiency features of the ARM720T make this an ideal solution for emerging
applications using Window CE in PDAs, wallet PC, set-top boxes, smart phones and cars.

AMBA Enables Easy System Integration

All of the new cores utilize ARM*s Advanced Microcontroller Bus Architecture (AMBA) standard bus interface, which
simplifies the design of ARM-based ASICs and provides access to ARM's library of standard peripherals. AMBA also
simplifies the testing of deeply embedded ARM cores without additional test logic or test pattern modifications.

Availability

The ARM740T, ARM720T, and ARM710T are available now for licensing. They are process portable and are currently
implemented on a 0.35-micron process technology.

All three cores have already been licensed by ARM partners. Prices are based on partner's specific system-level design
implementations.

About ARM

ARM is a leader in microprocessor Intellectual Property. ARM designs and licenses fast, low-cost, power-efficient RISC
processors, peripherals and "system-chip" solutions for embedded control, consumer/educational multimedia, DSP and
portable applications. ARM supports its processor offerings with development hardware and software and contract design
services. ARM licenses its technology to leading semiconductor, software and OEM partners worldwide who focus on
applications, design and manufacturing. Each partner offers unique ARM-related technologies and services which together
satisfy a broad range of end-user needs. Through this partnering, ARM is rapidly becoming the global volume RISC standard.
ARM has offices in Cambridge and Maidenhead, UK; Los Gatos, California; Austin, Texas; Seattle, Washington, USA;
Munich, Germany; Tokyo, Japan and Seoul, Korea. For more information, visit the ARM website at arm.com

Note to Editors: ARM, Thumb, StrongARM and the ARM Powered logo are trademarks of Advanced RISC Machines Ltd.
All other brands or product names are trademarks of their respective holders.

CONTACT: ARM Contact:
Vera Haire, 408/399-4826
vhaire@arm.com
or
Agency Contact:
Susan Cain, 408/341-8960
susan-cain@caincomm.com



To: DiViT who wrote (30628)3/9/1998 5:39:00 PM
From: John Rieman  Read Replies (4) | Respond to of 50808
 
Philips encoder. The competition.........................................

ijumpstart.com

Philips Jumps on MPEG-2 with Single-chip Encoder: DVD-RAM Ramp Is Necessary Precursor for Technology Adoption

Philips Semiconductors [PHG] is getting in early on the MPEG-2 encoding market and expects to have volume quantities of a new single-chip design available in September.

But company executives realize the payoff for their engineering efforts may be a long time coming because MPEG-2 revenues will be tied to recordable DVD, a technology unlikely to achieve significant market penetration this year.

Price is another key consideration that will make or break the Philips' silicon effort.

Company officials looking to make a business out of MPEG-2 encoding know their only shot at getting close to the consumer market is to offer peripheral makers a reference with MPEG-2 encoding and decoding they can sell for $500 to $700. And even at that price a product featuring the encoder (model SAA6750H) is more likely to appeal to prosumers. However, such a target is the first step toward building volume and reaching the masses.

Samples of the Philips silicon are available worldwide in limited quantities for $250, and the company expects the encoders to cost $38 in quantities of 100,000 and $35 for quantities of $200,000.

Development of the chip took place in Hamburg, Germany. Michael Kaufmann, Philips' international product marketing manager, is coming to the United States this week for meetings with Philips executives and potential customers to finalize the company's business-development strategy.

Multimedia Week caught up with the MPEG-2 point man last week to get more details about the company's plans.

The biggest threat to Philips so far is C-Cube Microsystems Inc. [CUBE], which is committed to selling OEMs an MPEG-2 codec for less than $100 in time to bring sub-$300 boards to market this Christmas. (See MMW, Jan. 28)

Several major Japanese companies and IBM Corp. [IBM] also are developing single-chip encoders. Philips will debut the chip publicly on March 19 at CeBIT in Hannover, Germany and doesn't expect to demonstrate the silicon at a trade show in the United States until Fall Comdex in November. Despite that schedule, look for the company to make the initial push in the United States.

"I know American companies are more in front with this kind of technology," Kaufmann said.

DVD Travails

The company is focusing on storage applications for the technology. Kaufmann acknowledged that a large installed based of recordable DVD drives-be they DVD-RAM or the DVD+RW format supported by parent company Philips Electronics NV-are necessary to build a market for the encoder.

DVD-RAM manufacturers Toshiba America Information Systems Inc. [TOSBF] and Hitachi America Ltd. expect to have drives available in volume by the end of the month. Panasonic Computer Peripheral Co., which initially planned a January shipments, has run into software problems and now is looking at manufacturing volume by late April. (see MMW, Nov. 26, 1997)

DVD+RW supporters, which include Sony Electronics Inc. [SNE] and other companies selling CD-RW drives, will not have volume drives available until the fall, if then.

PC vendors have yet to commit to incorporating either version of recordable DVD. Workstation manufacturers targeting the less price sensitive content creation market are likely to come out with DVD-RAM PCs first.

TriMedia Tie-in

Kaufmann plans to leverage the resources of Philips' TriMedia group and offer potential customers low-cost reference designs that combine the MPEG-2 decoding capabilities of that processor and the new encoder.

The company is investigating using a future-generation TriMedia chip to transcode DV into MPEG-2, giving vendors another reason to buy it. Philips doesn't expect to sample a 64-bit TriMedia capable of transcoding until the fourth quarter of 1999.

TriMedia is only one vehicle Philips will use to sell the encoder.

"It has to work with all the MPEG-2 decoders in the world," Kaufmann said.

Philips also will make a PCI bridge chip and analog-to-digital converter available in conjunction with the encoder. The company is investigating a reference design with 1394 silicon. (Phillips Semiconductors, 408/991-2646.)

Philips' MPEG-2 Encoder Advantages

Michael Kaufmann, Philips' international product marketing manager, said the company's MPEG-2 silicon requires "less memory and uses a more economical way to edit the data stream" than other encoders coming to market.

He said a PC with the encoder requires 16 MB of memory, 4 of which need to be SDRAM, because the chip uses motion-estimation algorithms.

The chip also includes more than 20 KB of microcode in RAM, which gives OEMs flexibility in designing them, and offers a range of encoding bit rates, from 1.5 Mbps to 15 Mbps. Kaufmann said quality superior to S-VHS is achieved at 6 Mbps to 8 Mbps.