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To: paul s. who wrote (597)3/10/1998 9:20:00 AM
From: Ferick  Read Replies (2) | Respond to of 2595
 
I just, "calls 'em as I sees 'em."
Here is a copy of an income statement summary from another of my holdings. It's not a penny stock. It's also not a blue chip (no dividends). It's just a little company with an historical profile similar to Araldica. The difference is that Araldica's market share is extremely limited and their competition is swallowing them up (big fish eat little fish). Nothing against Araldica intended. If Araldica wants to remain bounded by a one state market share, that's all right with me. The company is certainly free to do so. It just doesn't make good business sense to limit your own capacity. It doesn't make sense to import a product known for it's wide popularity and not market it nationally. Anyway, here is what I want to see Araldica look like in five years. What are your thoughts? Do you think it will or not?

(Nasdaq - XXXX), today announced record
revenues and earnings for the year ended December 31, 1997.

This represents the fifth consecutive year of record revenues and
earnings for XXXX since becoming a public company in April, 1993.

Net income for the year ended December 31, 1997, totaled $23.1
million, up 22.0% from $19.0 million a year ago. Basic earnings per
share ("EPS") for the year increased 20.9% to $1.10 on 21.0 million
common shares compared to $.91 on 20.9 million common shares for the
prior year. Diluted EPS for the year ended December 31, 1997, were
$1.09 on 21.2 million common shares, a 21.1% increase from prior year
diluted EPS of $.90 on 21.0 million common shares.

Product sales for the year ended December 31, 1997, increased to
$316.4 million from $259.2 million for the prior year, representing
an increase of 22.1%. Gross profit for the year increased to
$134.6 million (42.5% of product sales), a 24.1% increase from
$108.5 million (41.8% of product sales) for the year ended December 31,
1996.

Comparable store product sales increased by 6.8% for the year
ended December 31, 1997. Comparable store product sales are
calculated based on the change in product sales of only those
XXXX stores open during both full periods being compared.

"XXXX opened a record number of 40 net new stores during
1997, an increase of 18.3% compared to 1996. The recently completed
merger with YYYY, Inc. added 190 stores and a
distribution center in Houston, Texas. We also plan to add 50 new
stores and a distribution center in Des Moines, Iowa during 1998,"
stated David OOOOO, President and Chief Executive Officer.

Founded in 1957 by the XXXX family, the company currently operates 453 stores within the states of Missouri, Nebraska, Iowa, Kansas, Oklahoma, Arkansas, Illinois, Texas, Louisiana, and California as of February 17, 1998.

I've taken the time to omit mentions of this company's identity. I don't want it misconstrued as a hype post.

Ned Serenat



To: paul s. who wrote (597)3/10/1998 10:59:00 AM
From: JOE TURMAINE  Respond to of 2595
 
Paul, noticed over on Matt's Araldica web site
"there will be some company information released within the next few days" and "anticipate airing the beginning commercials by Spring 1998"
JOE