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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: Sam who wrote (8739)	3/10/1998 11:23:00 PM
From: Glenn T	Read Replies (2) \| Respond to of 13594

Sometimes i think AOL has more ads on screen than Yahoo!! You are actually paying AOL to watch commercials!!!I'd like to see HBO do that and see how long they last... Once people understand how to use the internet, the search engines etc. they will realize that AOL is not necessary..The bottom line for any internet service is the advertisement factor.. Soon there will be two businesses in cyberspace...those who get you online (ATT WorldNet..ex.) and the search engines(Yahoo!..ex.) Aol will be a thing of the past...in less than 5 yrs.IMHO...

To: Sam who wrote (8739)	3/12/1998 7:38:00 AM
From: Yikes	Read Replies (1) \| Respond to of 13594

Gee, last I checked Yahoo! makes money doing the exact same thing - ad revenue! So now your argument is that because it is free it must be better? When did this paradigm get established? I guess because Webcrawler is a free service, it must be better! I'm getting a good chuckle when you say everyone uses Yahoo!. All 50 million websurfer huh? Who did that study? When selling ads on TV, shows that has higher Neilson's rating (hence viewership) command higher rates. Yahoo! is free to use, so it can get a lot more viewers than AOL. Ask 50 million websurfers what they would show to a newbie as introduction to the web, Yahoo! would be the most common answer. Even among AOL members this is probably true. I don't know why it is so difficult for us to agree on this. AOL is like a local cable company that broadcasts only to 11 million, Yahoo! on the other hand is a free global network channel that everyone has access to. So who can charge a higher ad rate? By listing what's on the Internet, Yahoo!'s effective content is everything on the net. So Yahoo! spends a lot less money than AOL does to create the so-call content. AOL also has ISP & POP overheads. It doesn't matter who owns the modems. AOL still has to pay for their maintaince and usage one way or another. I can understand though, if you are an AOL member, that you don't visit Yahoo! very often. So to you, none of this makes sense.