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To: The Atheist who wrote (1780)3/11/1998 12:54:00 PM
From: art slott  Respond to of 4748
 
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NCI scores big deal for
interactive TV in UK
By Robert Lemos, ZDNN
March 10, 1998 5:02 PM PST

Network Computer Inc. snubbed rival
Microsoft Corp. in the U.K. by beating out
the software giant in the digital set-top
arena.

The Redwood Shores, Calif., company
announced on Tuesday that it would be
providing next-generation interactive TV
software to U.K. telecommunications giant
Cable & Wireless plc. The company's bid beat
out Microsoft (MSFT) and another set-top
software maker, OpenTV.

"The deal gives NCI a shot
in the arm and gives them
credibility," said Abhi Chaki,
an industry analyst with new
media watcher Jupiter
Communications. "It shows
that their product is not
vaporware."

The U.K firm plans to use
NCI's DTV Navigator
software to deliver
advanced content - such as
e-mail, programming guide and Web pages --
to its subscribers.

NCI tops Microsoft
The deal chalks up a win for Larry Ellison,
president and chairman of Oracle Corp.
(ORCL), and his brainchild NCI in the battle
against Bill Gates.

"We went head-to-head with Microsoft and we
won," said Charlie Tritschler, NCI's director of
consumer product marketing.

The deal not only validates NCI's vision, but
vindicates it, as well. Last November, cable
provider Tele-Communications Inc. (TINTA)
picked Microsoft's Windows CE as the
operating system for its first 5 million advanced
digital set-top boxes, beating out NCI in the
deal.

But NCI is not out of the running for future TCI
wins. Because the cable company has settled
on Java as the interface for applications, the
DTV Navigator, which also uses Java, is
interchangeable with Windows CE.

Even so, the Cable & Wireless deal is big.
NCI's biggest advantage was that the company
had a product.

"We have seen the DTV Navigator up and
running," said Ian Mecklenburgh, C&W's head
of Internet and new media products. "It is not
vaporware like some company's products, so
we aren't forced to buy a development plan."

Advanced services to start simple
Full, interactive TV will not immediately be
available, said NCI. Cable & Wireless plans to
phase in the new advanced services over the
next few years.

By the end of 1998, the British company will
offer electronic programming services to many
consumers, finishing the rollout within a few
years, said C&W's Mecklenburgh.

In total, C&W can reach about 7 million
households with its two-way cable network -- a
network that is already ready for the Internet.
That compares favorably with the 12.5 million
households that Jupiter Communications
estimated would be ready for the Internet in the
U.S. by 1997.

As services develop, truly interactive TV --
melding TV programming with Web content --
will become available.

Britain will lead digital rollout
The U.K. is far ahead of the U.S. in rolling out
advanced digital services and merging the
cable and telephone markets.

"The U.S. leads the U.K. and Europe in the
Internet," said Jupiter's Chaki. "But the U.K.
leads the U.S. with its deployment of digital TV.
It's happening now."

Cable & Wireless Communications, the U.K.
subsidiary of C&W that will deploy the first
set-top boxes using NCI's DTV Navigator, offers
both cable TV and phone services to residential
consumers.

The British communications companies, such
as C&W, are also under a lot of pressure to roll
out the new services as soon as possible.
Competition from satellite TV providers, such as
BSkyB, mean that being late to market could be
fatal.

"We will see these the deals occur more
frequently," said Jupiter's Chaki.

Updated March 11, 1998
9:26 AM PST

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To: The Atheist who wrote (1780)3/11/1998 1:32:00 PM
From: ed doell  Read Replies (1) | Respond to of 4748
 
>>This was probably a negotiated transaction<<

I agree.