To: John Rieman who wrote (30780 ) 3/12/1998 12:18:00 AM From: Chemsync Respond to of 50808
Hong Kong Tel & Cable & Wireless and VOD Thought a review of HongKong Tel's VOD might be in order. The article is from late '97. Not much news out of there lately but they were speaking highly of VDSL. They've sunk a ton of money into interactive multi-media. sg Hong Kong gets interactive TV REUTERS HONG KONG - The citizen of the future will switch on the television, key in an order for food, wine and a movie, then settle down for the evening. For Hong Kong's residents, the future starts next month. Hongkong Telecom IMS, a unit of the territory's dominant telecoms provider, Hongkong Telecom, on Thursday unveiled what it called the world's first commercially available interactive television service. "We are not only turning the home TV set into a revolutionary all-time infotainment centre to bring customers a convenient and enhanced way of living. We are looking at providing Hong Kong people with a total lifestyle solution for tomorrow." ÿ ÿ ÿ ÿTo be known as iTV, the service initially will provide Video on Demand (VOD), Music on Demand (MOD) along with karaoke, and online shopping in four cybermalls including Wellcome, one of the territory's dominant supermarket chains. ÿ ÿ ÿ ÿBy April the company will add Home Banking and later Network Games and Broadband Internet services. ÿ ÿ ÿ ÿThe Hong Kong government last month approved the company's license for interactive television, the first issued here, and was now ironing out the fine detail. ÿ ÿ ÿ ÿ"We are not only turning the home TV set into a revolutionary all-time infotainment center to bring customers a convenient and enhanced way of living. We are looking at providing Hong Kong people with a total lifestyle solution for tomorrow," Lo said. ÿ ÿ ÿ ÿThe company has invested HK$1 billion ($128 million) in the development of the project over the past three years, and plans to invest a further HK$10 billion in the next decade. "WE SHOULD BE be able to pick up the license by the year's end and start operating in early January," Hongkong Telecom IMS managing director William Lo. ÿ ÿ ÿ ÿ"The launch of iTV will make Hong Kong the world's first major city where interactive TV services are commercially available, putting Hong Kong ahead of the rest of the world in the information era of tomorrow," Lo said. ÿ ÿ ÿ ÿHongkong Telecom IMS is already the biggest provider of online Internet services with 180,000 customers in the former British colony, which became a special region of China in July. ÿ ÿ ÿ ÿLaunching the service in Hong Kong, Lo said he expected to sign up to 200,000 households as subscribers in the first year, a sizable chunk of a market consisting of 1.6 million homes and a total population of 6.5 million. ÿ ÿ ÿ ÿOver 10 years the company expected to sign up one million households, about 70 percent of the total. ÿ ÿ ÿ ÿUsers will have to key in a password and a secret pin number before they can tap into the services. ÿ ÿ ÿ ÿThey will then choose a service, movie or game from a menu of options using the remote control. The company will charge up to HK$25 to watch a full-length movie, and HK$8 for a short cartoon. ÿ ÿ ÿ ÿGames will be priced in batches, such as HK$10 for five plays, rather than one play at a time. ÿ ÿ ÿ ÿThe move is a further strengthening of the group's position in a rapidly evolving communications and entertainment market, where it has already taken the lead as a provider of Internet and mobile communications services. ÿ ÿ ÿ ÿHongkong Telecom also hopes to see the interactive television service launched in Australia and Britain through London-listed parent group Cable and Wireless Plc, provided that communications bottlenecks could be overcome. ÿ ÿ ÿ ÿ"My guess is that some of the things you are seeing here will be available in those two markets within the next two years," said ÿ ÿ ÿ ÿThe service operates with a three-tier pricing structure including a one-off installation charge of about HK$300, a monthly fee of HK$200 for rental of the communications box, and pay per play charges for movies and games. ÿ ÿ ÿ ÿThe company has already sealed deals with movie suppliers including Disney and Warner Brothers to provide VOD content now totaling 700 movies. Users would choose from 100 movies, and the list would be 40 percent refreshed every two weeks. ÿ ÿ ÿ ÿ ÿ ÿ ÿ ÿc 1997 Reuter Limited. All rights reserved. Republication or redistribution of Reuter content is expressly prohibited without the prior written consent of Reuter. ÿ ÿ ÿ ÿ ÿ