To: Steve Fancy who wrote (1185 ) 3/12/1998 12:04:00 AM From: ALBERTO Read Replies (1) | Respond to of 22640
You missed this one. 07:52 AM ET 03/10/98 BellSouth faces huge Brazil phone demand SAO PAULO, March 10 (Reuters) - A group including U.S.-based BellSouth Corp got its first taste of the massive demand for telephones in Brazil, receiving 1.6 million applications for its first raffle of cellular lines in Sao Paulo, officials said. "The participation shows the great interest of Sao Paulo residents in getting cellular phones," a spokeswoman for the consortium, BCP Telecomunicacoes SA, said. BCP, which holds the B Band frequency licence to provide a cellular phone service in the city of Sao Paulo, plans to begin operating its first lot of 150,000 digital cellular telephones in late April. By August, it hopes to have installed 500,000 cellular lines. The group's start-up will provide the first serious challenge to federal Telebras' system from new private operators in Brazil, where the telecoms sector is in the process of being privatized. Brazil, with a population of 160 million, is widely viewed as one of the world's premier emerging telecommunications markets. The main reason is its growth potential as measured by huge pent-up demand. With just 10 lines per 100 inhabitants, the country has one of the lowest phone penetration rates in the region. By contrast, the United States has nearly 70 lines per 100 people. Sao Paulo, which accounts for a third of Brazil's gross domestic product, is its richest and most-populous state. Telesp Celular SA, the Telebras subsidiary offering A Band cellular services in Sao Paulo, operates more than 1.1 million analog lines but has a waiting list for more than 2.5 million potential customers. Telesp , which is to be privatized by July with the rest of Telebras, plans to add 150,000 analog lines by mid-year and is taking bids for installation of 1.0 million digital lines by the end of 1999. But BCP promises to provide tough competition. Applications for its first batch of phones, distributed in newspapers and magazines and at newstands, were received between February 15 and February 28, officials said. BCP, which also includes as partners the local groups Safra, RBS and O Estado de S.Paulo and telecom equipment supplier Splice, expects its network to expand quickly beyond its first half-million lines after August, officials said. ((James Craig, Sao Paulo newsroom 5511 2485413; james.craig@reuters.com))