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Technology Stocks : THQ,Inc. (THQI) -- Ignore unavailable to you. Want to Upgrade?


To: Jonathan Lebed who wrote (3911)3/12/1998 7:17:00 AM
From: Andrew C.R. Biddle  Respond to of 14266
 
March 12, 1998
Investors Bodyslam THQ Shares
After EA Grabs Wrestling License

By LISA BRANSTEN
THE WALL STREET JOURNAL INTERACTIVE EDITION

SAN FRANCISCO -- Score another one for the big
guys.

Electronic Arts, a leading video-game company, wrested
a licensing agreement with World Champion Wrestling
away from tiny rival THQ.

Investors slammed THQ's shares on Wednesday after the
company reported that it hadn't renewed the license,
which accounted for 39% of its revenue last year. Shares
of THQ tumbled 7 15/16 or 24% to 24 1/2 amid worries
about the financial impact of the loss. EA added 1/4 to 44
3/8 on Nasdaq.

Meanwhile, the Nasdaq Composite Index rose 8.29 to
1756.80, while Morgan Stanley's high-tech 35 index
gained 6.17 to 517.94.

EA said plans to ship its first title under the five-year
agreement in midcalendar 1999. Financial terms of the
deal weren't disclosed.

Under the terms of THQ's existing agreement with the
WCW, the Calabasas, Calif., game company has the right
to distribute WCW titles through June 1999. (WCW is a
unit of Turner Broadcasting System Inc., which is part of
Time Warner Corp.)

Analysts covering both EA and THQ said the impact of
the WCW license shift was largely psychological for both
companies. For THQ it causes a blow in confidence,
although not necessarily to earnings -- while the contract
accounted for 39% of 1997 sales, the cancellation isn't
expected to depress financial results for the next two
years.

"There is no near- or medium-term threat to revenues or
profits," said Brian Farrell, THQ's chief executive. "This is
a very hit-driven business, replacing volume on different
properties and different platforms is part of the business,"
he said.

Before the market opened Wednesday, Sean McGowan,
an analyst at Gerard Klauer Mattison & Co., lowered his
rating of THQ from "buy" to "hold," but he didn't change
his earnings estimate for the company.

Mr. McGowan said he lowered the company's rating
because the stock had approached his 12-month price
target of $34 and because the loss of the WCW license
raises questions about how the company will replace the
title by the year 2000.

"It could prevent the kind of visibility that you would need
to sustain a $40 share price," he said. Still, he called
Wednesday's activity an overreaction.

Stewart Halpern, an analyst at Furman Selz LLC, left a
"strong buy" rating on THQ's stock saying he believed the
stock was very cheap in the wake of the sell-off. He
estimates that THQ shares will hit $38 in the next 12
months.

"Arguably, walking away from a deal rather than paying
too high a price can turn out to be a smart thing to do," he
said.

Meanwhile, for EA the new revenue would have little
impact on the company's results. For calendar 1997, EA
had about $850 million in revenue, dwarfing THQ's sales
of $89.3 million for the entire year.

Andrea Williams, an analyst at Volpe Brown Whelan &
Co., said the $35 million or so that WCW games bring in
for THQ would be almost immaterial to EA, "but
strategically and psychologically it's a good win for them."

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